Permanent - Retention and Value Manager CANAL+ Belgium

Studiocanal; Brussel Hoofdstad; On-site; EUR 90,000 - 120,000; Full time

Job summary

CANAL+ Belgium is seeking a strategic, data-driven Retention & Value Manager to lead customer retention initiatives, reduce churn, and maximize subscriber lifetime value. You will report to the Head of Customer Value Management and Experience, shaping performance through advanced analytics, targeted retention strategies, and value-enhancing programs.

You will drive segmentation, campaigns, and loyalty initiatives across all touchpoints, collaborating with CANAL+ Group teams and local

Qualifications

• Native proficiency in Dutch and/or French and professional fluency in English.
• Master’s degree or a bachelor’s degree with equivalent experience.
• Significant experience in Customer Value Management (CVM), CRM, loyalty, retention marketing, subscription businesses, or customer lifecycle management.
• Proven track record in the design and execution of customer retention and churn reduction strategies.
• Experience managing complex marketing, CRM, or customer engagement programs from conception through deployment and optimization.
• Experience in subscription-based industries such as pay-TV, telecommunications, media, entertainment, digital services or related sectors is highly desirable.
• Strong expertise in customer segmentation, behavioral analytics and customer lifecycle management.

Responsibilities

• Lead retention campaigns and churn reduction programs across all touchpoints.
• Define segmentation strategies to increase lifetime value of subscribers.
• Own development and optimization of retention campaigns and loyalty mechanics.
• Coordinate the operational marketing plan for subscriber engagement and loyalty.
• Analyze campaign ROI and subscriber economics to maximize business impact.

Skills

Dutch/French proficiency

English proficiency

CVM/CRM experience

Subscription business experience

Customer segmentation

Behavioral analytics

Retention marketing

Lifecycle management

Education

Master’s degree

Bachelor’s degree (equivalent experience)

Job description

Permanent - Retention and Value Manager CANAL+ Belgium

Location: Brussels, NL

About CANAL+Group

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees.

CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; CANAL+ Distribution, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories.

CANAL+ also has significant equity stakes in Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern Asia).

Drive Growth by Maximizing Subscriber Value

At CANAL+ Belgium, we believe sustainable growth starts with creating long-term value for our subscribers. As part of our Customer Value Management organization, we are looking for a strategic and data-driven Retention & Value Manager to lead customer retention initiatives, reduce churn, increase engagement, and maximize subscriber lifetime value.

Reporting directly to the Head of Customer Value Management and Experience, you will play a pivotal role in shaping the performance of our subscriber base. Through advanced customer analytics, targeted retention strategies, and value-enhancing initiatives, you will directly influence key business outcomes including retention rates, ARPU, customer lifetime value, upgrade mechanics and overall subscriber revenue growth.

Your mission

Customer Insight & Analytics

• Serve as the organization's subject matter expert for subscriber analytics, customer behavior, and retention performance.
• Develop and maintain a deep understanding of the subscriber base, key customer segments, and evolving consumption patterns.
• Identify churn risks, revenue opportunities, and behavioral trends, proactively alerting stakeholders and recommending corrective actions.
• Deliver analyses and business insights that improve understanding of customer journeys and commercial performance.
• Contribute to budgeting processes, forecasting exercises, business planning, and domain performance reviews.

Retention & Subscriber Value Growth

• Define and execute the subscriber retention roadmap in close collaboration with CANAL+ Group teams and local business stakeholders.
• Lead all churn prevention initiatives, retention campaigns, save offers, win-back programs, loyalty mechanics, and customer value optimization activities.
• Design customer segmentation strategies and targeted interventions that improve retention and increase lifetime value.
• Own the development, execution, and continuous optimization of retention campaigns across all customer touchpoints.
• Coordinate the operational marketing plan dedicated to subscriber engagement and loyalty.
• Identify opportunities to increase product adoption, service usage, and CANAL+ hardware utilization that contribute to stronger customer retention and value creation.

Performance Management & Commercial Impact

• Contribute to the annual customer value management action plan designed to improve subscriber performance and business profitability.
• Drive initiatives aimed at increasing customer engagement, reducing voluntary churn, and strengthening customer satisfaction.
• Analyze campaign ROI, subscriber economics, and customer value metrics to ensure maximum business impact.

What You Bring

Experience & Qualifications

• Native proficiency in Dutch and/or French and professional fluency in English.
• You hold a master’s degree or a bachelor’s degree with equivalent experience.
• Significant experience in Customer Value Management (CVM), CRM, loyalty, retention marketing, subscription businesses, or customer lifecycle management.
• Proven track record in the design and execution of customer retention and churn reduction strategies.
• Experience managing complex marketing, CRM, or customer engagement programs from conception through deployment and optimization.
• Experience working in subscription-based industries such as pay-TV, telecommunications, media, entertainment, digital services or related sectors is highly desirable.
• Strong expertise in customer segmentation, behavioral analytics and customer lifecycle management.

Personal Attributes

• Highly analytical with exceptional problem-solving capabilities and commercial acumen.
• Data-driven decision maker capable of translating complex insights into actionable business recommendations.
• Proactive, autonomous, and comfortable operating in a fast-moving environment.
• Excellent stakeholder management and cross-functional collaboration skills.
• Curious, innovative, and continuously looking for new opportunities to improve performance.
• Organized, detail-oriented, and able to effectively manage multiple priorities.
• Positive, energetic, and results-driven, with a strong sense of ownership and accountability.

Why Join CANAL+ Belgium?

Joining CANAL+ Belgium means becoming part of an international media and entertainment group that is continuously redefining how audiences experience content. You will have the opportunity to shape the perception of a powerful global brand in Belgium, influence strategic decisions at leadership level, and make a tangible impact on the CANAL+ launch in Belgium and drive market visibility and business growth in a rapidly evolving market.