Retention Campaign Lead - Customer Lifecycle (Remote)

Orange; Brussel Hoofdstad; Hybrid; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Company car

Mobility budget

Homeworking

Net allowance

Performance bonus

Meal vouchers

Job summary

Orange is seeking a Customer Lifecycle Expert (Retention) to design targeted retention campaigns, reduce churn, and coordinate with cross-functional teams to enhance the customer experience.

You will translate strategies into end-to-end campaigns, analyze issues, and drive practical actions with stakeholders across Marketing, Data, and Customer Service. Fluency in English and French or Dutch is required, plus a degree in Marketing or a related field and at least three years of experience.

Qualifications

• Degree in Management, Marketing, Communications or a related field.
• At least three years of relevant experience, including exposure to marketing.
• Experience developing and delivering end-to-end campaigns.
• Curious, analytical mindset with the ability to connect the dots and ask the right questions.
• Ability to turn business challenges into clear, practical action plans.
• Structured, customer-focused approach.
• Strong communication and stakeholder management skills.
• Fluency in English and either French or Dutch.

Responsibilities

• Develop strategies for a specific customer segment or stage of the customer lifecycle, aligned with Orange’s strategy and goals.
• Investigate recurring customer issues by combining feedback and data from multiple teams; assess impact and root causes.
• Help prioritise risks and translate insights into practical actions.
• Translate customer strategies into clear plans and campaigns, proactive and responsive.
• Coordinate with teams to deliver these plans across channels and journeys.
• Be the main point of contact for your customer segment; assess proposed actions and priorities.
• Support budget planning and ensure efficient use of resources.
• Identify issues that may lead to churn and coordinate follow-up with relevant teams.
• For each campaign, define target audience, objectives, channels, call to action, and end-to-end journey.

Skills

Analytical mindset

Problem solving

Structured approach

Communication skills

Stakeholder management

English fluency + French/Dutch

Education

Degree in Management/Marketing/Communications or related field

Job description

Orange is seeking a Customer Lifecycle Expert (Retention) to design targeted retention campaigns, reduce churn, and coordinate with cross-functional teams to enhance the customer experience.

You will translate strategies into end-to-end campaigns, analyze issues, and drive practical actions with stakeholders across Marketing, Data, and Customer Service. Fluency in English and French or Dutch is required, plus a degree in Marketing or a related field and at least three years of experience.