Strategic B2B Tech Product Marketing Lead

TALEO Consulting Group; Brussel Hoofdstad; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

TALEO Consulting Group is seeking an experienced Product Marketing Manager to drive market success and growth of a dedicated product line in an international tech company specialising in secure digital solutions. This strategic role sits at the intersection of product, marketing and sales with emphasis on go-to-market strategy, product positioning and commercial growth.

You will translate complex technical features into business value, develop sales enablement content, collaborate across

Qualifications

• 5+ years in Product Marketing or similar role.
• Experience with complex B2B/enterprise tech products.
• Go-to-market strategy, product positioning and sales enablement.
• Translate technical concepts into business value.
• Strong stakeholder-management and communication skills.
• Experience in international environment.
• Independent, fast-paced work environment.
• Languages: Dutch or French with English proficiency.

Responsabilités

• Define and execute go-to-market strategies for the assigned product line.
• Develop clear product positioning and messaging, translating complex technical features into compelling business benefits.
• Analyse market trends, competitors, customer insights and commercial performance.
• Create sales enablement materials, presentations, product content and customer-facing collateral.
• Collaborate with product management, sales, marketing and customer success to drive product adoption and growth.
• Support demand generation campaigns, pipeline development and regional marketing initiatives.
• Gather customer feedback and develop testimonials, case studies and customer references.
• Monitor marketing performance and use data to optimise product marketing initiatives.

Connaissances

Go-to-market strategy

Product positioning

Sales enablement

Stakeholder management

Analytical skills

Cross-functional collaboration

Dutch/French fluency

English proficiency

Description du poste

TALEO Consulting Group is seeking an experienced Product Marketing Manager to drive market success and growth of a dedicated product line in an international tech company specialising in secure digital solutions. This strategic role sits at the intersection of product, marketing and sales with emphasis on go-to-market strategy, product positioning and commercial growth.

You will translate complex technical features into business value, develop sales enablement content, collaborate across