Belgian B2B Marketing Lead - Campaigns & Growth

Securitas Technology Belgium; Machelen; On-site; EUR 60,000 - 90,000; Full time

Job summary

Securitas Technology Belgium is seeking a hands-on Marketing Manager to strengthen its presence in Belgium and accelerate commercial development. You will bridge Marketing, Sales, Product, Operations and global teams to drive campaigns and content

You will lead Belgian marketing programs, optimize campaigns for ROI, and collaborate with local and international stakeholders to unlock growth. This role requires a strategic yet hands-on approach and strong language skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• 5+ years of B2B marketing experience in tech/security/services.
• Strong digital marketing, CRM/automation and analytics expertise.
• Excellent communication and copywriting skills.
• Strong project management and organisational skills.
• Fluent in Dutch, French and English.

Responsibilities

• Develop and execute the Belgian marketing plan in line with our commercial strategy.
• Strengthen our market positioning, messaging and brand visibility.
• Plan and execute targeted B2B marketing campaigns focused on lead generation and pipeline contribution.
• Adapt European and global campaigns, content and assets to the Belgian market.
• Create relevant local content for digital channels, newsletters and sales materials.
• Work closely with Sales on target segments, campaign priorities, lead generation and follow-up.
• Coordinate customer events, trade fairs, seminars and webinars from A to Z.
• Gather market, customer and competitor insights and translate them into actionable initiatives.
• Manage the local marketing budget and external partners.
• Define and monitor marketing KPIs, engagement, leads, pipeline contribution and ROI.
• Continuously improve our marketing activities through data, automation and AI.

Skills

Content marketing

Lead generation

Campaign management

Analytics

Copywriting

Education

Bachelor's in Marketing

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Securitas Technology Belgium is seeking a hands-on Marketing Manager to strengthen its presence in Belgium and accelerate commercial development. You will bridge Marketing, Sales, Product, Operations and global teams to drive campaigns and content

You will lead Belgian marketing programs, optimize campaigns for ROI, and collaborate with local and international stakeholders to unlock growth. This role requires a strategic yet hands-on approach and strong language skills.