Belgian B2B Marketing Lead - Security Tech

Securitas NV; Machelen; Remote; EUR 60,000 - 90,000; Full time

Job summary

Securitas Technology Belgium is seeking a hands-on Marketing Manager to strengthen our presence in the Belgian market and support the next phase of our commercial development.

Reporting to the Sales Director, you will bridge Marketing, Sales, Product, and Operations, shaping campaigns, content, and assets for local and international stakeholders. You will lead budget planning, KPI tracking, and data-driven improvements including automation and AI to drive lead generation and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or equivalent.
• 5+ years of B2B marketing experience in technology, security or services.
• Strong digital marketing, content, CRM/marketing automation and analytics.
• Experience with lead generation, customer engagement and sales enablement.
• Excellent written and verbal communication and copywriting.
• Strong project management and organizational skills.
• Commercial mindset with hands-on execution and autonomy.
• Fluent in Dutch, French and English.

Responsibilities

• Develop and execute the Belgian marketing plan aligned with commercial strategy.
• Strengthen market positioning, messaging and brand visibility.
• Plan and run targeted B2B campaigns for lead generation.
• Adapt European/global campaigns for the Belgian market.
• Create local content for digital channels, newsletters and sales materials.
• Collaborate with Sales on segments, campaigns and follow-up.
• Coordinate customer events, trade fairs and webinars.
• Gather market insights and translate into actionable initiatives.
• Manage the local marketing budget and external partners.
• Define and monitor KPIs, ROI and pipeline contribution.
• Improve activities through data, automation and AI.

Skills

Lead generation

Sales enablement

Copywriting

Project management

Marketing strategy

B2B marketing

Languages (Dutch, French, English)

Education

Bachelor’s degree in Marketing/related field

Tools

CRM/Marketing automation

Analytics tools

Job description

Securitas Technology Belgium is seeking a hands-on Marketing Manager to strengthen our presence in the Belgian market and support the next phase of our commercial development.

Reporting to the Sales Director, you will bridge Marketing, Sales, Product, and Operations, shaping campaigns, content, and assets for local and international stakeholders. You will lead budget planning, KPI tracking, and data-driven improvements including automation and AI to drive lead generation and ROI.