Product Marketing Manager – B2B Technology

TALEO Consulting Group; Brussel Hoofdstad; On-site; EUR 70,000 - 100,000; Full time

Job summary

TALEO Consulting Group is seeking an experienced Product Marketing Manager to drive market success and growth of a dedicated product line in an international tech company specialising in secure digital solutions. This strategic role sits at the intersection of product, marketing and sales with emphasis on go-to-market strategy, product positioning and commercial growth.

You will translate complex technical features into business value, develop sales enablement content, collaborate across

Qualifications

• 5+ years in Product Marketing or similar role.
• Experience with complex B2B/enterprise tech products.
• Go-to-market strategy, product positioning and sales enablement.
• Translate technical concepts into business value.
• Strong stakeholder-management and communication skills.
• Experience in international environment.
• Independent, fast-paced work environment.
• Languages: Dutch or French with English proficiency.

Responsibilities

• Define and execute go-to-market strategies for the assigned product line.
• Develop clear product positioning and messaging, translating complex technical features into compelling business benefits.
• Analyse market trends, competitors, customer insights and commercial performance.
• Create sales enablement materials, presentations, product content and customer-facing collateral.
• Collaborate with product management, sales, marketing and customer success to drive product adoption and growth.
• Support demand generation campaigns, pipeline development and regional marketing initiatives.
• Gather customer feedback and develop testimonials, case studies and customer references.
• Monitor marketing performance and use data to optimise product marketing initiatives.

Skills

Go-to-market strategy

Product positioning

Sales enablement

Stakeholder management

Analytical skills

Cross-functional collaboration

Dutch/French fluency

English proficiency

Job description

We are looking for an experienced Product Marketing Manager to drive the market success and growth of a product line within an international technology company specialising in secure digital solutions.

This is a strategic role at the intersection of product, marketing and sales, with a strong focus on go-to-market strategy, product positioning and commercial growth.

Key Responsibilities

• Define and execute go-to-market strategies for the assigned product line.
• Develop clear product positioning and messaging, translating complex technical features into compelling business benefits.
• Analyse market trends, competitors, customer insights and commercial performance.
• Create sales enablement materials, presentations, product content and customer-facing collateral.
• Collaborate with product management, sales, marketing and customer success teams to drive product adoption and growth.
• Support demand generation campaigns, pipeline development and regional marketing initiatives.
• Gather customer feedback and develop testimonials, case studies and customer references.
• Monitor marketing performance and use data to optimise product marketing initiatives.

Required profile.

Requirements

• 5+ years of experience in Product Marketing or a closely related marketing role.
• Experience with complex B2B, enterprise or technology-based products and services.
• Proven experience in go-to-market strategy, product positioning, messaging and sales enablement.
• Ability to translate complex technical concepts into clear business value.
• Strong stakeholder-management, communication and analytical skills.
• Experience collaborating with product, sales and marketing teams in an international environment.
• Comfortable working independently in a fast-paced, collaborative organisation.
• Languages: Fluent in Dutch or French, with full professional proficiency in English.

We are always on the lookout for talented people to enrich our culture and growing family.

Nice to Have

• Experience in cybersecurity, fintech, financial services or regulated technology.
• Knowledge of digital identity, authentication, digital trust or SaaS solutions.
• Familiarity with European regulatory frameworks related to cybersecurity or financial services.
• Understanding of security concepts such as Public Key Infrastructure (PKI) or emerging cryptographic technologies.