Senior Digital Activation Analyst - Hybrid (AEP/AJO)

Ariad Group; Halle; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work (up to 2 days from home)

Job summary

Ariad Group is seeking a hands-on analyst to design, build and optimise personalised digital customer journeys in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). The role sits at the intersection of marketing, data and technology and requires fluent Dutch and English.

You will own journeys from concept to results, collaborating with marketing across brands and with data/IT teams in a hybrid setup (up to 2 days from home). French is a plus.

Qualifications

• Bachelor’s degree or equivalent experience in a digital field.
• Minimum 5+ years in data-driven marketing and analytics.
• Hands-on experience building and optimizing customer journeys in Martech.
• Fluent in Dutch and English; French is a plus.

Responsibilities

• Take customer journeys from concept to go-live in AEP and AJO.
• Build, configure and manage journeys within the Adobe environment.
• Align with internal marketing teams and collaborate with data and IT.
• Own the full cycle: analysis, design, testing, implementation and follow-up.
• Collaborate with data engineers, solution architects and Adobe specialists.
• Test thoroughly, monitor dashboards and drive data-driven optimisations.
• Experiment with new features in the Adobe ecosystem and build POCs.

Skills

Data-driven marketing

Analytical thinking

Hands-on mindset

Marketing-IT bridging

SAFe Agile / Scrum

Dutch and English fluent

Adobe marketing tech knowledge

Customer journey design

Cross-team collaboration

Education

Bachelor’s degree

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

CDP concepts

Job description

Ariad Group is seeking a hands-on analyst to design, build and optimise personalised digital customer journeys in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). The role sits at the intersection of marketing, data and technology and requires fluent Dutch and English.

You will own journeys from concept to results, collaborating with marketing across brands and with data/IT teams in a hybrid setup (up to 2 days from home). French is a plus.