Adobe Analytics Expert

Ariad Group; Brussel; Hybrid; EUR 60,000 - 90,000; Part time

Job summary

Ariad Group in Brussels is seeking an experienced analytics specialist to clarify customer behaviour and journey performance in non-life insurance. You’ll focus on analysis and reporting to support commercial decisions.

You'll analyse journeys with Adobe Analytics and Power BI, monitor funnels and conversion rates, build and improve reporting, identify friction, and work with the business team to prioritize opportunities and advance Power BI dashboards.

Qualifications

• Strong hands-on expertise in Adobe Analytics.
• Strong practical knowledge of Power BI.
• Experience analysing digital customer journeys, funnels and conversions.
• Ability to turn data into actionable commercial insights.
• English and Dutch, or English and French.

Responsibilities

• Analyse customer journeys across acquisition, pre-sales and after-sales using Adobe Analytics and Power BI.
• Monitor traffic sources, funnel performance, conversion rates and customer behaviour.
• Build, maintain and improve reporting to support commercial decision-making.
• Identify journey friction and translate findings into practical improvement recommendations.
• Work with the business team to prioritise opportunities and further develop Power BI reporting.

Skills

Adobe Analytics

Power BI

Digital analytics

Conversion analysis

Reporting

Tools

Adobe Analytics

Power BI

Job description

Our client is part of a cross-company initiative to improve the commercial performance of non-life insurance customer journeys. The team is looking for an experienced analytics specialist to make customer behaviour and journey performance clearer, strengthen reporting and identify practical opportunities to improve conversion and sales. You’ll work closely with the business team, with most of your focus on analysis and reporting.

Financial services continues to develop its digital customer journeys, while organisations seek clearer insight into how customers discover, assess and use their products. Analytics and reporting help teams connect activity across these journeys with customer behaviour and commercial outcomes. In this role, you’ll contribute to that work in the non-life insurance sector, using data to show where journeys perform well and where they could improve.

What you'll do

Analyse customer journeys across acquisition, pre-sales and after-sales using Adobe Analytics and Power BI.

Monitor traffic sources, funnel performance, conversion rates and customer behaviour.

Build, maintain and improve reporting to support commercial decision-making.

Identify journey friction and translate findings into practical improvement recommendations.

Work with the business team to prioritise opportunities and further develop Power BI reporting.

What you bring

Strong hands-on expertise in Adobe Analytics.

Strong practical knowledge of Power BI.

Experience analysing digital customer journeys, funnels and conversions.

Ability to turn data into actionable commercial insights.

English and Dutch, or English and French.

Useful, but not essential: experience in insurance, banking or another complex enterprise environment; English, Dutch and French.

The assignment terms

This is an independent contractor collaboration through Ariad, working with our client

Long-term freelance assignment.

The assignment is based in Brussels, Belgium, with a hybrid working arrangement.

The target start date is October 2026.

Why Ariad?

Ariad is a digital consultancy and staffing partner helping leading organisations build the teams and capabilities they need today and for what comes next. We work with brands such as Samsung, BNP Paribas Fortis, ING, AXA, Luminus and Orange, across banking, insurance, utilities, retail and beyond. Our expertise spans digital products and customer experience, marketing and e-commerce, CRM and customer data, and the technology that supports digital transformation.

For you, that means a partner who understands your field and looks beyond your job title to see how your expertise, experience and ambitions fit the teams we help build.

Your next assignment should make good use of your expertise. We share client context and clarify expectations so you can decide whether the project fits what you want next. You remain independent while joining a community of more than 150 consultants, with personalised follow-up, quarterly events and meetups giving you people to exchange ideas with and turn to throughout your assignment.

At Ariad, we believe that building teams that represent a variety of backgrounds, perspectives, and skills is critical to our success and the success of our clients. We consider candidates based on hard and soft skills, experience and business needs. *Excited about this role, but your experience and skills don’t align perfectly? Apply anyway! You may be just the right fit for this or other roles.