Digital Analyst

Ariad; Halle; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work (up to 2 days from home)

Job summary

Ariad Group is seeking a hands-on analyst to design, build and optimise personalised digital customer journeys in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). The role sits at the intersection of marketing, data and technology and requires fluent Dutch and English.

You will own journeys from concept to results, collaborating with marketing across brands and with data/IT teams in a hybrid setup (up to 2 days from home). French is a plus.

Qualifications

• Bachelor’s degree or equivalent experience in a digital field.
• Minimum 5+ years in data-driven marketing and analytics.
• Hands-on experience building and optimizing customer journeys in Martech.
• Fluent in Dutch and English; French is a plus.

Responsibilities

• Take customer journeys from concept to go-live in AEP and AJO.
• Build, configure and manage journeys within the Adobe environment.
• Align with internal marketing teams and collaborate with data and IT.
• Own the full cycle: analysis, design, testing, implementation and follow-up.
• Collaborate with data engineers, solution architects and Adobe specialists.
• Test thoroughly, monitor dashboards and drive data-driven optimisations.
• Experiment with new features in the Adobe ecosystem and build POCs.

Skills

Data-driven marketing

Analytical thinking

Hands-on mindset

Marketing-IT bridging

SAFe Agile / Scrum

Dutch and English fluent

Adobe marketing tech knowledge

Customer journey design

Cross-team collaboration

Education

Bachelor’s degree

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

CDP concepts

Job description

Location: South-west of Brussels (hybrid)

Hybrid: up to 2 days per week from home.

Full-time Contract: Freelance or Payroll

Languages: Dutch & English a must, French a plus

Do you love building customer journeys yourself, not just designing them on slides?

Are you the person who speaks both “marketer” and “developer”?

Then this one’s for you.

About the role

Our client is a leading Belgian group with several well-known brands and millions of customers. Their customer activation team works where marketing, data and technology meet, and they’re looking for a hands‑on analyst to design, build and optimise personalised digital customer journeys in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).

The goal is simple: reach every customer through the right channel, at the right moment, with the right message. You’ll own each journey from concept to results.

What you’ll do

• Take customer journeys from concept to go-live in AEP and AJO, turning business goals into concrete, personalised customer interactions
• Build, configure and manage journeys yourself in the Adobe environment
• Align with internal clients (marketing teams across the brands) and turn their needs into functional solutions, working closely with marketing, data and IT
• Own the full cycle: analysis, design, testing, implementation and follow-up of results
• Team up with data engineers, solution architects and Adobe specialists on more complex activations
• Safeguard quality: test thoroughly, monitor performance through dashboards and propose data‑driven optimisations
• Experiment with new features in the Adobe ecosystem, build proofs of concept and help the organisation grow its customer activation maturity

What you bring

• A bachelor’s degree or equivalent experience, and a true digital native mindset
• 5+ years of experience in data‑driven marketing
• Strong analytical skills: you quickly understand complex systems, data flows and requirements, and you explain them clearly
• A hands‑on mentality: you don’t just gather requirements, you build and implement solutions in a MarTech environment
• Technical affinity with data models, segmentation, profiles and integrations and their impact on customer activation
• A natural bridge‑builder between marketing and IT who brings people along
• Comfortable working in a SAFe Agile / Scrum environment
• Fluent Dutch and English
• Hands‑on experience with Adobe Experience Platform and/or Adobe Journey Optimizer, or similar marketing automation / customer journey platforms (Salesforce Marketing Cloud, Braze, etc.)
• Experience with Customer Data Platforms (CDP) and data models
• French is nice to have
• Real impact at scale: your journeys reach millions of customers across multiple brands
• A hands‑on role with ownership from idea to results, not just analysis
• Working with a strong multidisciplinary team of data, architecture and Adobe experts
• Room to experiment, build POCs and shape customer activation maturity
• A healthy hybrid setup with flexible office options