Senior Brand Manager, Beer & Cider — Temporary, Belgium

Haelterman Group; Ternat; On-site; EUR 90,000 - 125,000; Full time

Benefits offered by this job

Temporary assignment with significant責

Leading family-owned beverage company

Dynamic entrepreneurial environment

Collaboration with international beer,

Competitive salary aligned with your经验

Job summary

Haelterman Group, a prominent Belgian family-owned beverage company, seeks a Senior Brand Manager for Beer & Cider through Carlsberg Importers to drive brand strategy and growth in Belgium. You will own portfolio development, activation, and cross-functional collaboration with Sales, Trade Marketing, and Finance.

You will lead product launches, translate insights into winning plans and manage budgets while directing a high-performing team in a dynamic FMCG environment.

Qualifications

• Minimum 10 years of experience in Brand Management, preferably within FMCG, beverages or consumer goods.
• Experience managing premium brands and complex stakeholder networks.
• Proven track record in brand building and commercial execution.

Responsibilities

• Develop and execute annual brand plans aligned with business objectives.
• Manage a portfolio of beer and cider brands throughout their lifecycle.
• Translate consumer and market insights into winning marketing strategies.
• Lead new product launches from concept to market introduction.
• Collaborate with suppliers and internal stakeholders on innovation projects.
• Ensure successful implementation and activation of new products.
• Work with Sales to maximize brand visibility and performance.
• Develop activation plans for horeca, wholesale and retail channels.
• Monitor brand KPIs, market share and campaign effectiveness.
• Analyze market trends and transform data into actionable recommendations.

Skills

Brand management

Strategic thinking

Project management

Analytical thinking

Stakeholder management

Communication

Entrepreneurial mindset

Dutch language

English fluency

Job description

Haelterman Group, a prominent Belgian family-owned beverage company, seeks a Senior Brand Manager for Beer & Cider through Carlsberg Importers to drive brand strategy and growth in Belgium. You will own portfolio development, activation, and cross-functional collaboration with Sales, Trade Marketing, and Finance.

You will lead product launches, translate insights into winning plans and manage budgets while directing a high-performing team in a dynamic FMCG environment.