Brand Manager Benelux FMCG: Growth & Innovation

Generations Recruitment; Brussel Hoofdstad; On-site; EUR 70,000 - 100,000; Full time

Job summary

Generations Recruitment's client in Brussels seeks a Brand Manager Benelux to own a portfolio of Belgian brands and drive growth.

You will lead innovation, communication, and cross-functional projects with autonomy, reporting to the Group Brand Manager. Collaborate with Sales, Category Management, Finance, and Production.

Fluent Dutch and French are essential; experience with Nielsen/YouGov data is highly valued in a dynamic FMCG environment.

Qualifications

• Several years of FMCG marketing or brand management experience.
• Experience managing marketing projects from concept to execution.
• Comfort working with market data (Nielsen/YouGov) and translating insights into actions.
• Strategic thinker with a hands-on, pragmatic approach.
• Proactive, creative, solution-oriented project management with multiple stakeholders.

Responsibilities

• Brand Strategy & Growth: develop annual plans to drive awareness, market share, volume and profitability.
• Innovation & Product Development: build an innovation pipeline with consumer insights and concept testing.
• Brand Communication: lead campaigns across TV, digital and in-store channels.
• Campaign & Agency Management: coordinate creative and media agencies and content production.
• Brand Performance & Consumer Insights: monitor trends and translate insights into actions.
• Budget & Business Performance: manage projects within budgets and monitor ROI.
• Cross Functional Collaboration: work with Sales, Finance, Supply Chain and R&D.

Skills

FMCG marketing

Brand management

Project management

Campaign planning

Data interpretation (Nielsen/YouGov)

Tools

Nielsen data tools

YouGov data tools

Job description

Generations Recruitment's client in Brussels seeks a Brand Manager Benelux to own a portfolio of Belgian brands and drive growth.

You will lead innovation, communication, and cross-functional projects with autonomy, reporting to the Group Brand Manager. Collaborate with Sales, Category Management, Finance, and Production.

Fluent Dutch and French are essential; experience with Nielsen/YouGov data is highly valued in a dynamic FMCG environment.