Senior Brand Manager FMCG

Heads & Hunters; Ternat; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Company car

Bonus

Net allowances

Meal vouchers

Hospitalisation insurance

Work from home 1 day per week

Job summary

Heads & Hunters seeks a Senior Brand Manager to own a portfolio of established consumer brands in Belgium. You will craft local brand strategy, translate international direction, and work with local and international teams to drive growth.

You will manage P&L and budgets, lead ATL/BTL campaigns, and collaborate with agencies to deliver strong commercial results in a hands-on, strategic role.

Qualifications

• 7+ years of relevant marketing experience, preferably FMCG.
• Strong background in brand management and full marketing mix.
• Ability to manage budgets, P&L and international stakeholders.

Responsibilities

• Develop annual brand and activation plans based on insights.
• Translate international brand strategies to local initiatives.
• Manage brand P&L, budgets, forecasts and KPIs.
• Lead ATL and BTL campaigns from briefing to execution.
• Collaborate with creative, media and activation agencies.
• Identify growth through market and competitive analysis.
• Work with Sales to ensure strong commercial execution.
• Present plans and results to international stakeholders.
• Challenge plans when local insights demand, ensure quality execution.
• Think strategically while remaining close to execution.

Skills

FMCG branding

Brand management

P&L management

Budget management

Agency management

Cross-functional collaboration

Multilingual (Dutch, French, English)

Job description

Description/Beschrijving

As Senior Brand Manager, you will take ownership of a portfolio of established consumer brands on the Belgian market.

You will develop and implement the local brand strategy, working closely with both local teams and international stakeholders. You will have the autonomy to translate international brand direction into plans that make sense for the Belgian consumer and market.

Your responsibilities will include:

• Developing annual brand and activation plans based on consumer, category and market insights
• Translating international brand strategies into relevant local initiatives
• Managing the brand P&L, marketing budgets, forecasts and key performance indicators
• Leading ATL and BTL campaigns from briefing through execution
• Working closely with creative, media and activation agencies
• Identifying growth opportunities through market, consumer and competitive analysis
• Collaborating with Sales and other internal stakeholders to ensure strong commercial execution
• Presenting local market plans, results and recommendations to international stakeholders
• Challenging existing plans when local market insights indicate a different approach
• Ensuring high-quality execution across campaigns, activations, events and customer initiatives
• This is a hands-on senior brand management position: you will be expected to think strategically while remaining close to execution.

Company info/Bedrijfsinformatie/Info d'entreprise

Because of the confidential nature of this search, the identity of our client will be shared with selected candidates during the recruitment process.

Profile/Profiel

You have approximately 7+ years of relevant marketing experience, preferably within FMCG or another fast-paced consumer environment.

You have a strong background in brand management and are comfortable managing the full marketing mix.

Beyond experience, we are looking for someone who brings maturity and structure. You know how to manage multiple priorities, make fact-based recommendations and build credibility with senior stakeholders.

You ideally bring:

• Solid FMCG brand management experience
• Strong knowledge of brand planning, consumer marketing and ATL/BTL activation
• Experience managing agencies and external partners
• Strong analytical and financial skills, including budget and P&L management
• Experience working within an international or matrix environment
• The ability to influence stakeholders without relying on hierarchical authority
• A structured, pragmatic and hands‑on working style
• Strong communication and presentation skills
• Fluency in Dutch, French and English

Offer/Aanbod/Offre

You will join a collaborative marketing environment where brand managers are given genuine ownership of their business.

The role combines the strength and resources of an international environment with the entrepreneurial mindset and short decision lines of a locally driven organisation.

You will have significant exposure to senior stakeholders and the opportunity to directly influence how international brands are developed on the Belgian market.

The company offers a competitive compensation package including company car, bonus, net allowances, meal vouchers and hospitalisation insurance, together with flexibility and the possibility to work from home one day per week.

Interested?

If you are an experienced FMCG marketer looking for a role with real brand ownership, international exposure and strong local impact, we would be happy to have a confidential conversation with you.