Brand Growth Lead for Beyond Beer (BE/NL)

Alken-Maes; Antwerpen; On-site; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Meal vouchers

Hospitalisation plan

Group insurance

33 leave days

Mobility options

Bonus

Job summary

Alken-Maes seeks a Brand Manager Beyond Beer BNL to shape growth for the Beyond Beer category in Belgium and the Netherlands. You will blend strategy, creativity, and execution to build distinct brands like Desperados and Stëlz while aligning with international brand direction.

You will lead portfolio decisions, consumer insight translation, and cross-functional collaboration across sales, trade marketing, and global teams to deliver measurable business impact.

Qualifications

• Master’s degree required in Marketing, Business, Economics, or related field.
• Around 8 years of commercial/marketing experience in FMCG and/or beer/craft category is a strong plus.
• Experience with brand strategy, portfolio management, and innovation.

Responsibilities

• Lead brand building with culture-first approach across Belgium and the Netherlands.
• Define brand strategy, portfolio priorities, and go-to-market plans for Beyond Beer.
• Drive end-to-end campaigns across ATL & BTL channels and digital touchpoints.
• Collaborate with sales, trade marketing, data, and global teams to accelerate growth.

Skills

Brand strategy

Portfolio management

Innovation

ATL campaigns

BTL campaigns

Data analysis

Budget management

Project management

Cross-functional collab

Education

Master’s degree in Marketing or related

Job description

Alken-Maes seeks a Brand Manager Beyond Beer BNL to shape growth for the Beyond Beer category in Belgium and the Netherlands. You will blend strategy, creativity, and execution to build distinct brands like Desperados and Stëlz while aligning with international brand direction.

You will lead portfolio decisions, consumer insight translation, and cross-functional collaboration across sales, trade marketing, and global teams to deliver measurable business impact.