Belux Brand Director: Growth & Activation Leader

Bodyarmor; Brussel Hoofdstad; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Bodyarmor in Brussels, Belgium seeks a Director of Brand Management (BELUX) to lead the local portfolio, translate global strategies into market plans, and drive brand growth across channels. You will oversee activation, innovation launches, and performance reviews with a strong emphasis on customer alignment and governance.

The role requires 8–12 years of FMCG brand leadership, fluency in English, and the ability to partner with bottlers and senior stakeholders across Europe OU.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership experience within FMCG.
• Fluent in English; French and/or local preferred.

Responsibilities

• Lead long-term and annual brand strategy for local portfolio, translating global and EU strategies into locally relevant plans.
• Develop annual brand plans across communication, media, digital, PR, experiential, shopper, and customer activation.
• Activate innovation launches with readiness across pack, claims, communication, RGM, shopper and customer activation.
• Partner with Senior Director Customer & Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies.
• Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed; lead disciplined planning and measurement.

Skills

Alteryx

Branding

Channels Strategy

Conversion Rate

Customer Data

Customer Engagement

Customer Insights

Demand Generation

Digital Advertising

Google Analytics

KPI

Leadership

Marketing Campaigns

Marketing Insights

Marketing Strategies

Market Segmentation

Media Buying

Microsoft Office

Microsoft Power BI

Product Commercialization

Sales Channel Development

Social Media

Strategy Development

SQL

Tableau

Education

Bachelor's degree

Advanced degree

Tools

Microsoft Power BI

Tableau

Job description

Bodyarmor in Brussels, Belgium seeks a Director of Brand Management (BELUX) to lead the local portfolio, translate global strategies into market plans, and drive brand growth across channels. You will oversee activation, innovation launches, and performance reviews with a strong emphasis on customer alignment and governance.

The role requires 8–12 years of FMCG brand leadership, fluency in English, and the ability to partner with bottlers and senior stakeholders across Europe OU.