Senior FMCG Brand Lead – Belgium (Hybrid)

Heads & Hunters; Ternat; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Company car

Bonus

Net allowances

Meal vouchers

Hospitalisation insurance

Work from home 1 day per week

Job summary

Heads & Hunters seeks a Senior Brand Manager to own a portfolio of established consumer brands in Belgium. You will craft local brand strategy, translate international direction, and work with local and international teams to drive growth.

You will manage P&L and budgets, lead ATL/BTL campaigns, and collaborate with agencies to deliver strong commercial results in a hands-on, strategic role.

Qualifications

• 7+ years of relevant marketing experience, preferably FMCG.
• Strong background in brand management and full marketing mix.
• Ability to manage budgets, P&L and international stakeholders.

Responsibilities

• Develop annual brand and activation plans based on insights.
• Translate international brand strategies to local initiatives.
• Manage brand P&L, budgets, forecasts and KPIs.
• Lead ATL and BTL campaigns from briefing to execution.
• Collaborate with creative, media and activation agencies.
• Identify growth through market and competitive analysis.
• Work with Sales to ensure strong commercial execution.
• Present plans and results to international stakeholders.
• Challenge plans when local insights demand, ensure quality execution.
• Think strategically while remaining close to execution.

Skills

FMCG branding

Brand management

P&L management

Budget management

Agency management

Cross-functional collaboration

Multilingual (Dutch, French, English)

Job description

Heads & Hunters seeks a Senior Brand Manager to own a portfolio of established consumer brands in Belgium. You will craft local brand strategy, translate international direction, and work with local and international teams to drive growth.

You will manage P&L and budgets, lead ATL/BTL campaigns, and collaborate with agencies to deliver strong commercial results in a hands-on, strategic role.