Lifecycle Marketeer: Growth & Activation for HealthTech

FibriCheck; Limburg; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Ownership of projects

Growth path

Impact on health technology

Mobility budget

Health insurance

Job summary

FibriCheck seeks a hands-on lifecycle marketer to translate briefs into Braze-driven journeys, orchestrating activation, habit-building, conversion and retention across channels. You will craft end-to-end experiences, measure impact, and iterate to improve engagement.

You will work between product and marketing, ensuring regulatory compliance and scaling communications for more than 1.5 million users, with a bias toward data-informed decisions.

Qualifications

• Strong Braze experience with multi-channel campaigns (push, in-app, email).
• Ability to design end-to-end lifecycle journeys from brief to execution.
• Data literacy with reporting and course-correction based on metrics.
• Comfort operating in a regulated environment and avoiding wellness claims.
• Experience with customer engagement platforms similar to Braze, Iterable or Customer.io.

Responsibilities

• Turn high-level briefs into fully worked-out lifecycle journeys in Braze.
• Build, test, and optimize canvases, campaigns, and channels.
• Own activation, habit formation, conversion, and retention metrics.
• Collaborate with product and marketing and guide external partners as needed.
• Ensure quality and regulatory compliance in all communications.

Skills

Braze experience

Multi-channel campaigns

Data literacy

Regulatory judgement

Delivery mindset

Tools

Iterable / Customer.io

Job description

FibriCheck seeks a hands-on lifecycle marketer to translate briefs into Braze-driven journeys, orchestrating activation, habit-building, conversion and retention across channels. You will craft end-to-end experiences, measure impact, and iterate to improve engagement.

You will work between product and marketing, ensuring regulatory compliance and scaling communications for more than 1.5 million users, with a bias toward data-informed decisions.