Growth Marketeer

Optimile NV; Belgique; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Flexible work setup

50% remote work

International environment

Opportunities to experiment and grow

Job summary

Optimile NV is seeking a Growth Marketeer to own and scale our revenue engine across international markets. You will bridge marketing strategy with technical execution, managing MarTech, performance channels, and lifecycle automation to drive sustainable growth.

You will lead demand generation, optimize the full funnel, and collaborate with product and sales to improve lead quality and conversion. A strong focus on data and automation will help you build scalable systems.

Qualifications

• 4+ years of experience in B2B SaaS marketing.
• Strong automation and demand generation skills.
• Deep understanding of CRM logic and lifecycle marketing.
• Experience with tracking pixels, UTMs, and integrations (APIs).
• Analytical, strategic thinker who aligns execution with business goals.

Responsibilities

• Growth & Demand Generation: optimize full funnel, run campaigns, improve lead quality and ROI.
• Marketing Operations & Tech Stack: own MarTech architecture, lead routing, website updates and tracking.
• Lifecycle & Marketing Automation: manage product updates, newsletters, automated nurture campaigns, data enrichment.
• Data, Analytics & Insights: build dashboards, analyze attribution, and optimize channel mix.

Skills

Growth marketing

Automation

Data analytics

CRM processes

Tracking & analytics

APIs & integration

Tools

HubSpot

Zapier

Job description

Help us build our growth engine

At Optimile & Mobiflow, we’re looking for a Growth Marketeer who goes beyond running campaigns and takes ownership of building and scaling our entire revenue engine.

You are the bridge between marketing strategy and technical execution, combining automation, data and performance marketing to drive sustainable growth. You’ll own our MarTech stack, digital acquisition channels and lifecycle automation, with the freedom to experiment, optimize and scale (locally and internationally).

Why join Optimile & Mobiflow?

• High ownership & impact — your work directly fuels our growth.
• Flexible work setup, with 50% remote working.
• An ambitious, international environment focused on innovation and quality.
• Plenty of room to experiment, learn and grow your career.

What you’ll be doing

Growth & Demand Generation

• Optimize the full funnel through continuous testing, from ads to landing pages and conversion flows.
• Manage and scale performance marketing campaigns (SEA, social, review platforms) with a strong focus on lead quality and ROI.
• Partner with the Head of Marketing to execute our international go-to-market strategy.

Marketing Operations & Tech Stack

• Take ownership of our MarTech architecture and continuously improve it.
• Design smart lead management flows: scoring, routing and seamless handover from Marketing to Sales.
• Own our websites: content updates, landing pages, tracking setup and conversion optimization.

Lifecycle & Marketing Automation

• Execute product updates, newsletters and critical customer communications.
• Maintain high data quality through segmentation, enrichment and compliance.
• Build automated nurture and drip campaigns tailored to persona and buying stage.

Data, Analytics & Insights

• Build and maintain clear performance dashboards, our single source of truth across channels and countries.
• Analyze attribution to understand which touchpoints truly drive revenue and growth.

Who you are

• You have 4+ years of experience in B2B SaaS marketing, with a strong focus on automation and demand generation.
• You’re highly skilled in marketing automation tools (HubSpot or similar) and deeply understand CRM logic.
• You’re tech-savvy, with a keen interest in AI, automation and new technologies.
• You’re a strategic thinker who can connect day-to-day execution with long-term business objectives.
• You’re comfortable with tracking pixels, UTM parameters, APIs and tools like Zapier.
• You’re analytical, curious and always looking for the “why” behind the numbers.
• You’re execution-driven and love building scalable systems from the ground up.

Sounds like your next challenge? Let’s talk.