Hybrid Activation Brand Manager - 12-Month FTC

Loyalty Rules; Zaventem; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Kellanova in Belgium (Zaventem) is seeking an Activation Brand Manager on a 12-month FTC to drive shopper activation and brand growth across Belgium and the Netherlands. The role sits in a hybrid setup and requires leading cross‑functional efforts with Marketing and Sales.

You’ll translate business priorities into compelling market execution, manage budgets, and work with external agencies to deliver visibility, shopper engagement, and measurable performance across channels.

Qualifications

• Experience in Shopper Marketing, Consumer Activation, Product Management, Trade Marketing, or Brand Management within the Benelux market.
• Proven experience developing and executing BTL plans from both a consumer and shopper perspective.
• Strong analytical skills with Nielsen and/or IRI tools to generate insights and support decision‑making.
• Fluency in English, with French and/or Dutch language skills required.
• Experience managing marketing budgets, tracking spends and overseeing invoicing processes.

Responsibilities

• Leading Shopper Activation Strategies: Manage external agencies, lead briefings, and oversee the design and development process to build effective Path to Purchase strategies.
• Developing Trade Marketing Excellence: Partner closely with the Sales team to create and execute trade marketing plans for key retail customers.
• Driving In-Store Visibility: Develop visibility tools and activations that increase brand awareness and drive sales at the point of purchase.
• Analysing Brand Performance: Monitor monthly performance using market data and insights to identify trends and opportunities.
• Managing Marketing Investment: Oversee the A&P budget, ensure governance and ROI while tracking invoices.

Skills

Shopper Marketing

Brand Management

Trade Marketing

Consumer Activation

Tools

Nielsen

IRI

Job description

Kellanova in Belgium (Zaventem) is seeking an Activation Brand Manager on a 12-month FTC to drive shopper activation and brand growth across Belgium and the Netherlands. The role sits in a hybrid setup and requires leading cross‑functional efforts with Marketing and Sales.

You’ll translate business priorities into compelling market execution, manage budgets, and work with external agencies to deliver visibility, shopper engagement, and measurable performance across channels.