Activation Brand Manager - FTC 12 months

Kellanova Co; Zaventem; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Kellanova is seeking an Activation Brand Manager for a hybrid role in Zaventem, Belgium, covering Belgium and the Netherlands. You will shape growth across our iconic brands, translating business priorities into impactful market execution and working closely with Marketing and Sales teams.

Responsibilities include leading shopper activation strategies, developing trade marketing plans, driving in-store visibility, and analyzing brand performance.

Qualifications

• Experience in Shopper Marketing, Consumer Activation, Product/Brand Management within the Benelux market.
• Proven ability to develop and execute BTL plans from both a consumer and shopper perspective.
• Strong analytical skills with experience using Nielsen and/or IRI tools to generate insights and support decision-making.

Responsibilities

• Lead Shopper Activation Strategies: manage external agencies, lead briefs, oversee design and development of Path to Purchase strategies.
• Develop Trade Marketing Excellence: partner with Sales to create and execute trade marketing plans for key retailers.
• Drive In-Store Visibility: develop, adapt, and implement visibility tools and point-of-sale materials to boost brand awareness and sales.
• Analyze Brand Performance: monitor monthly product/category performance using market data to identify trends and opportunities.
• Manage Marketing Investment: oversee A&P budget, invoice processing, and budget governance while maximizing ROI.

Skills

Shopper marketing

Brand management

Trade marketing

Consumer activation

Data analytics

Nielsen/IRI tools

Budget management

English fluency

French or Dutch language knowledge

Tools

Nielsen

IRI tools

Job description

This hybrid opportunity in Zaventem, Belgium offers the chance to help shape growth across Kellanova’s iconic portfolio in Belgium and the Netherlands. The Activation Brand Manager will play a key role in developing winning brand and shopper activation plans, bringing consumer-centric thinking, commercial insight, and flawless execution to every initiative while partnering closely with cross-functional teams across Marketing and Sales. This role is a fixed term contract for 12 months. Working at the intersection of brand strategy, trade marketing, and consumer activation, this role is responsible for translating business priorities into impactful market execution. The successful candidate will combine creativity with analytical thinking to drive brand visibility, shopper engagement, and commercial performance across Belgium and the Netherlands, helping to deliver sustainable growth across multiple categories and channels.

A Taste Of What You’ll Be Doing

• Leading Shopper Activation Strategies: Manage external agencies, lead briefings, and oversee the design and development process to build effective Path to Purchase strategies.
• Developing Trade Marketing Excellence: Partner closely with the Sales team to create and execute best-in-class trade marketing plans for key retail customers.
• Driving In-Store Visibility: Develop, adapt, and implement visibility tools, point-of-sale materials, and promotional activations that increase brand awareness and stimulate sales at the point of purchase.
• Analysing Brand Performance: Monitor and evaluate monthly product and category performance, using market data and business insights to identify trends, opportunities, and areas for improvement.
• Managing Marketing Investment: Oversee the A &P budget, ensuring marketing investments are effectively allocated and tracked. Manage invoice processing, maintain budget accuracy, and support strong financial governance while maximizing return on investment.

We’re Looking for Someone With

• Experience in Shopper Marketing, Consumer Activation, Product Management, Trade Marketing, or Brand Management within the Benelux market.
• Proven experience developing and executing BTL plans from both a consumer and shopper perspective.
• Strong analytical skills with previous experience using Nielsen and/or IRI tools to generate insights and support decision-making.
• Fluency in English, with French and/or Dutch language skills required.
• Experience managing marketing budgets, tracking spends and overseeing invoicing processes.

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.