Activation Intern

Loyalty Rules; Zaventem; Hybrid; EUR 10,000 - 19,000; Full time

Job summary

Kellanova Europe is seeking an Activation Intern for a 6-month hybrid role based in Zaventem. You will support brand activation across Benelux, assist with launches, and help optimize trade programs while building your professional skillset.

You will work with internal stakeholders and agencies to deliver activations, monitor performance, and gain exposure to brand management, communication, and media effectiveness in a dynamic environment.

Qualifications

• Pursuing a Marketing-related degree.
• Fluent in English; French and Dutch are a plus.
• Strong analytical and Excel skills.

Responsibilities

• Brand Management: assist with launches and activation support across Benelux.
• Coordinate execution of commercial initiatives to maximise impact in Benelux.
• Support activation team with agencies, briefs, and design processes.

Skills

English fluency

Brand activation

Leadership

Collaboration

Marketing focus

Curiosity to learn

French (plus)

Dutch (plus)

Education

Marketing or related field degree (pursuing)

Job description

Title: Activation Intern

Workplace: Hybrid

Description

Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellanova Europe is the place for you because at Kellanova, we focus on agility, growth, and innovation.

Our colleagues in our fantastic Brand Activation Beneluxteam are looking for a new Brand Activation Intern on a 6-month contract. This is a hybrid role, based out of our Zaventem office. This internship is due to start 4th January 2027, and in this role, you will support, shape and grow how we do business but also your own professional development. You will be encouraged, you will be supported and you will be responsible to deliver in an environment you can succeed.

If you join our team, you'll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small.

A Taste of What You'll Be Doing

• Brand Management - You'll be working with some of our iconic brands (Pringles, Kellogg's) in Benelux and assist in many aspects of Brand Management, including new product launches, activation support, communication and media effectiveness.
• Coordinate the implementation of our commercial initiatives and ensure the smooth and effective execution in the Benelux, aiming to maximize business impact.
• Support the Activation Team with managing agencies, overseeing the briefing and design process, and helping to craft an optimized Path to Purchase.
• Collaboration - You will becollaborating with internal stakeholders, including sales, revenue growth management, category management and external partners such as shopper agencies to help develop, plan and execute activations.
• Develop and adapt visibility tools to boost brand awareness and sales at the point of sale. This includes tailored trade programs when required.
• Measure and evaluate activation efforts. Track and assess the effectiveness of implemented tools.
• Monitor and analyze monthly product performance data to provide insights and recommendations.

We're Looking for Someone With

• Ideally pursuing a degree with a focus in Marketing or a related field.
• Fluent in English - French and Dutch speaking are a plus.
• Great analytic mind and passion for figures and excel.
• Curious, willingness to learn.
• Proactive, ability to demonstrate strong leadership and proven track record in collaborating with others.

Get to Know Us

We've always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let's shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.