Benelux Shopper Activation Lead (12‑Month FTC)

Kellanova Co; Zaventem; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Kellanova is seeking an Activation Brand Manager for a hybrid role in Zaventem, Belgium, covering Belgium and the Netherlands. You will shape growth across our iconic brands, translating business priorities into impactful market execution and working closely with Marketing and Sales teams.

Responsibilities include leading shopper activation strategies, developing trade marketing plans, driving in-store visibility, and analyzing brand performance.

Qualifications

• Experience in Shopper Marketing, Consumer Activation, Product/Brand Management within the Benelux market.
• Proven ability to develop and execute BTL plans from both a consumer and shopper perspective.
• Strong analytical skills with experience using Nielsen and/or IRI tools to generate insights and support decision-making.

Responsibilities

• Lead Shopper Activation Strategies: manage external agencies, lead briefs, oversee design and development of Path to Purchase strategies.
• Develop Trade Marketing Excellence: partner with Sales to create and execute trade marketing plans for key retailers.
• Drive In-Store Visibility: develop, adapt, and implement visibility tools and point-of-sale materials to boost brand awareness and sales.
• Analyze Brand Performance: monitor monthly product/category performance using market data to identify trends and opportunities.
• Manage Marketing Investment: oversee A&P budget, invoice processing, and budget governance while maximizing ROI.

Skills

Shopper marketing

Brand management

Trade marketing

Consumer activation

Data analytics

Nielsen/IRI tools

Budget management

English fluency

French or Dutch language knowledge

Tools

Nielsen

IRI tools

Job description

Kellanova is seeking an Activation Brand Manager for a hybrid role in Zaventem, Belgium, covering Belgium and the Netherlands. You will shape growth across our iconic brands, translating business priorities into impactful market execution and working closely with Marketing and Sales teams.

Responsibilities include leading shopper activation strategies, developing trade marketing plans, driving in-store visibility, and analyzing brand performance.