Retail Activation Lead: Channel Strategy & ROI

PIERRE FABRE BENELUX; Brussel Hoofdstad; On-site; EUR 65,000 - 90,000; Full time

Job summary

Pierre Fabre Benelux is seeking a results-driven Trade Marketing/ Retail Activation Manager to maximize in-store impact across pharmacy, parapharmacy and e-retail where applicable. You will define activation plans, drive Perfect Store standards, manage POSM and visibility, and measure ROI to continually improve results.

You will collaborate with Marketing and Sales to translate brand plans into retail programs, coach field teams, and ensure compliant, compelling brand storytelling across

Qualifications

• 3 to 5+ years of experience in Marketing, Trade Marketing, Shopper Marketing, or Retail Activation.
• Strong project management capabilities.
• Excellent stakeholder and supplier management.
• A firm ROI mindset focused on measurable business impact, not just visibility.
• Languages: Fluent in Dutch, French & English.
• Advanced proficiency in MS Office and basic analytics/BI literacy.

Responsibilities

• Define activation plans and annual calendars aligned with commercial objectives.
• Translate brand plans into retail programs: visibility, launches, seasonal pushes, in-store storytelling.
• Own Perfect Store/RISE standards, rollout and tracking with field deployment.
• Define POSM strategy, briefs, production, and supplier management; ensure brand-consistent in-store messages.
• Define activation KPIs and measure ROI with BI/NRM for continuous improvement.
• Coordinate with Marketing and Sales to align messages and field execution, incl. e-retail if in scope.

Skills

Project management

Stakeholder management

ROI mindset

Languages: Dutch, French, English

MS Office / BI literacy

Tools

MS Office

BI literacy

Job description

Pierre Fabre Benelux is seeking a results-driven Trade Marketing/ Retail Activation Manager to maximize in-store impact across pharmacy, parapharmacy and e-retail where applicable. You will define activation plans, drive Perfect Store standards, manage POSM and visibility, and measure ROI to continually improve results.

You will collaborate with Marketing and Sales to translate brand plans into retail programs, coach field teams, and ensure compliant, compelling brand storytelling across