Activation Brand Manager - FTC 12 months

Loyalty Rules; Zaventem; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Kellanova in Belgium (Zaventem) is seeking an Activation Brand Manager on a 12-month FTC to drive shopper activation and brand growth across Belgium and the Netherlands. The role sits in a hybrid setup and requires leading cross‑functional efforts with Marketing and Sales.

You’ll translate business priorities into compelling market execution, manage budgets, and work with external agencies to deliver visibility, shopper engagement, and measurable performance across channels.

Qualifications

• Experience in Shopper Marketing, Consumer Activation, Product Management, Trade Marketing, or Brand Management within the Benelux market.
• Proven experience developing and executing BTL plans from both a consumer and shopper perspective.
• Strong analytical skills with Nielsen and/or IRI tools to generate insights and support decision‑making.
• Fluency in English, with French and/or Dutch language skills required.
• Experience managing marketing budgets, tracking spends and overseeing invoicing processes.

Responsibilities

• Leading Shopper Activation Strategies: Manage external agencies, lead briefings, and oversee the design and development process to build effective Path to Purchase strategies.
• Developing Trade Marketing Excellence: Partner closely with the Sales team to create and execute trade marketing plans for key retail customers.
• Driving In-Store Visibility: Develop visibility tools and activations that increase brand awareness and drive sales at the point of purchase.
• Analysing Brand Performance: Monitor monthly performance using market data and insights to identify trends and opportunities.
• Managing Marketing Investment: Oversee the A&P budget, ensure governance and ROI while tracking invoices.

Skills

Shopper Marketing

Brand Management

Trade Marketing

Consumer Activation

Tools

Nielsen

IRI

Job description

Title: Activation Brand Manager - FTC 12 months

Country/Region: BE

Workplace: Hybrid

This hybrid opportunity in Zaventem, Belgium offers the chance to help shape growth across Kellanova’s iconic portfolio in Belgium and the Netherlands.

The Activation Brand Manager will play a key role in developing winning brand and shopper activation plans, bringing consumer‑centric thinking, commercial insight, and flawless execution to every initiative while partnering closely with cross‑functional teams across Marketing and Sales. This role is a fixed term contract for 12 months.

Working at the intersection of brand strategy, trade marketing, and consumer activation, this role is responsible for translating business priorities into impactful market execution. The successful candidate will combine creativity with analytical thinking to drive brand visibility, shopper engagement, and commercial performance across Belgium and the Netherlands, helping to deliver sustainable growth across multiple categories and channels.

A Taste of What You’ll Be Doing

• Leading Shopper Activation Strategies: Manage external agencies, lead briefings, and oversee the design and development process to build effective Path to Purchase strategies.
• Developing Trade Marketing Excellence: Partner closely with the Sales team to create and execute best‑in‑class trade marketing plans for key retail customers.
• Driving In-Store Visibility: Develop, adapt, and implement visibility tools, point‑of‑sale materials, and promotional activations that increase brand awareness and stimulate sales at the point of purchase.
• Analysing Brand Performance: Monitor and evaluate monthly product and category performance, using market data and business insights to identify trends, opportunities, and areas for improvement.
• Managing Marketing Investment: Oversee the A&P budget, ensuring marketing investments are effectively allocated and tracked. Manage invoice processing, maintain budget accuracy, and support strong financial governance while maximizing return on investment.

We’re Looking for Someone With

• Experience in Shopper Marketing, Consumer Activation, Product Management, Trade Marketing, or Brand Management within the Benelux market.
• Proven experience developing and executing BTL plans from both a consumer and shopper perspective.
• Strong analytical skills with previous experience using Nielsen and/or IRI tools to generate insights and support decision‑making.
• Fluency in English, with French and/or Dutch language skills required.
• Experience managing marketing budgets, tracking spends and overseeing invoicing processes.

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world‑class brands at Kellanova include Pringles, Cheez‑It, Pop‑Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova Equal Opportunity Statement

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here .