Global Social Strategy Lead: Transform & Grow

TUI; West-Vlaanderen; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Attractive remuneration

Discretionary bonus schemes

Generous travel benefits

Health & well-being support

Flexible working

Job summary

TUI is seeking a strategic leader to define and own the global social strategy across organic, influencer and paid channels, creating a playbook that regional teams localise and activate.

You will drive governance, measurement and cross-market standards, building a business case for social investment and partnering with TUI Studios to deliver reusable concepts while keeping creative production with Studios.

Qualifications

• Experience setting strategy across organic, influencer and paid social.
• Proven ability to localise strategies across markets and languages.
• Transformation catalyst with track record elevating social to a strategic priority.
• Ability to influence senior stakeholders and build high-performing teams.
• Outstanding written and verbal English communication, including executive presentations.

Responsibilities

• Define global social strategy, playbook, and measurement framework.
• Set governance for social across markets and unlock efficiency.
• Drive transformation to position social as a measurable growth driver.
• Build business case for social investment using data and insight.
• Develop unified KPI framework linking engagement to commercial outcomes.
• Collaborate with TUI Studios to create reusable concepts and toolkits.

Skills

Strategy development

Stakeholder management

Change management

Executive communication

Job description

TUI is seeking a strategic leader to define and own the global social strategy across organic, influencer and paid channels, creating a playbook that regional teams localise and activate.

You will drive governance, measurement and cross-market standards, building a business case for social investment and partnering with TUI Studios to deliver reusable concepts while keeping creative production with Studios.