Senior Social & Content Strategist: Growth & Creators

SQLI; Sint-Martens-Latem; On-site; EUR 60,000 - 90,000; Full time

Job summary

SQLI Ghent seeks a Senior Social & Content Strategist to shape how brands appear across social platforms, culture and communities. You’ll connect audience behaviour, platform dynamics, content, creators, and paid distribution into a social ecosystem that earns attention and delivers results.

You combine creative instinct with strategy, turning ideas into client stories, tactical plans and briefs for creative and media teams to execute successfully. Fluency in Dutch and English is required.

Qualifications

• 5+ years of experience in social, content, creative or influencer strategy, preferably in an agency.
• Deep knowledge of platform behaviour, social culture, creators and communities.
• Experience developing complete social strategies—not only calendars, concepts or channel plans.
• Strong understanding of both organic and paid social.
• The ability to recognise strong creative work and make it strategically stronger.
• Fluency in social performance metrics and the judgement to look beyond vanity metrics.
• Excellent storytelling, deck-building and presentation skills.
• Confidence in client conversations, workshops and pitches.
• The ability to turn ambitious ideas into focused, feasible tactical plans.
• Fluency in Dutch and English. French is an advantage.

Responsibilities

• Define the role of social within a brand’s wider digital and marketing strategy.
• Develop social strategies, annual plans and campaign approaches.
• Make clear platform choices across TikTok, Instagram, Facebook, YouTube, Pinterest, Reddit and emerging channels.
• Build distinctive content territories, formats and editorial systems.
• Connect organic content, paid social, influencers, creators, UGC and community management.
• Translate cultural, audience and platform insights into relevant creative opportunities.
• Brief and challenge content, creative, influencer, community and performance specialists.
• Use social and content data to improve formats, creative choices and distribution.
• Decide where brands should invest, experiment, scale-or stay away.
• Turn social strategy into a persuasive story and confidently present it to clients.

Skills

Social strategy

Content strategy

Creative strategy

Storytelling

Presentation skills

Client workshops

Job description

SQLI Ghent seeks a Senior Social & Content Strategist to shape how brands appear across social platforms, culture and communities. You’ll connect audience behaviour, platform dynamics, content, creators, and paid distribution into a social ecosystem that earns attention and delivers results.

You combine creative instinct with strategy, turning ideas into client stories, tactical plans and briefs for creative and media teams to execute successfully. Fluency in Dutch and English is required.