Global Social Media Leader: B2B Strategy & Content

Veralto; Oost-Vlaanderen; On-site; EUR 70,000 - 95,000; Full time

Job summary

Veralto is seeking a strategic Global Social Media Manager to own the organic social presence for TraceGains and Esko worldwide. You will develop and execute social strategy, publish content, engage audiences, and measure performance across channels, turning narratives into impactful programs.

The role blends strategy and hands-on creation, including writing posts, designing assets, shooting/editing video, and managing the editorial calendar to drive brand awareness and business growth.

Qualifications

• 3+ years in social media marketing, content marketing, or related field (preferably B2B).
• Proven ability to develop social strategy and execute content from concept to publication.
• Exceptional writing, editing, storytelling, and editorial judgment.
• Strong portfolio with social copy, visuals, and short-form video created/edited by you.
• Proficiency with social design and video tools (Adobe CS, Canva, CapCut, etc.).
• Knowledge of LinkedIn/YouTube and other major platforms; familiarity with analytics tools.

Responsibilities

• Own global organic social media strategy, execution, and performance for TraceGains and Esko.
• Manage editorial calendar, content planning, publishing schedule, and performance reporting.
• Develop programs for audience growth, advocacy, and industry influence to support business growth.
• Create and publish social-first content: posts, graphics, carousels, short-form video.
• Transform company narratives, customer stories, product innovation, and events into social programs.
• Lead executive thought leadership and employee advocacy initiatives.
• Build and engage social communities; monitor trends and opportunities.
• Collaborate with Marketing, Communications, Product and Commercial teams to integrate social initiatives.
• Ensure all activity aligns with brand, legal guidelines, and platform best practices.
• Measure and optimize performance with a data-driven approach.
• Stay ahead of evolving platforms and AI tools for content ideation and production.

Skills

Social strategy

Content creation

Video editing

B2B marketing

Editorial judgment

Project management

Tools

Adobe Creative Suite

Canva

Figma

CapCut

Premiere Pro

Job description

Veralto is seeking a strategic Global Social Media Manager to own the organic social presence for TraceGains and Esko worldwide. You will develop and execute social strategy, publish content, engage audiences, and measure performance across channels, turning narratives into impactful programs.

The role blends strategy and hands-on creation, including writing posts, designing assets, shooting/editing video, and managing the editorial calendar to drive brand awareness and business growth.