Segment Marketing Strategist — EMEA/APAC Campaigns

TVH Group; Belgique; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working hours

Work from home possibilities

20 days holiday

Job summary

TVH Group is seeking a seasoned digital marketing professional to join the regional team, collaborating with global Centers of Excellence to drive digital maturity and commercial impact across EMEA and APAC. You will own end-to-end always-on campaigns, coordinating with CoEs and regional stakeholders to design, implement and optimize initiatives.

You will advise and train the regional team on integrating digital tactics into multi-regional campaigns, build audience segments, and deliver advanced

Qualifications

• Minimum of 5 years of specialized experience in data-driven digital marketing.
• Proven track record of leveraging marketing automation platforms and CRM tools.
• Strong ability to translate centralized global strategies into region-specific campaigns.

Responsibilities

• Execute & optimize always-on campaigns across EMEA/APAC with CoEs and regional stakeholders.
• Full-funnel activation and audience-focused campaign design to drive leads and revenue.
• Design and launch intent-based marketing campaigns.
• Map customer journeys and identify performance gaps for growth.
• Brief internal creative teams to produce high-performing assets.
• Provide digital marketing advisory to regional teams and ensure relevancy.

Skills

Digital marketing

Data-driven

Customer segmentation

Audience analysis

Stakeholder management

Tools

Mixpanel

Google Analytics

Tableau

Job description

TVH Group is seeking a seasoned digital marketing professional to join the regional team, collaborating with global Centers of Excellence to drive digital maturity and commercial impact across EMEA and APAC. You will own end-to-end always-on campaigns, coordinating with CoEs and regional stakeholders to design, implement and optimize initiatives.

You will advise and train the regional team on integrating digital tactics into multi-regional campaigns, build audience segments, and deliver advanced