Senior Social Strategy & Content Architect

SQLI; Sint-Martens-Latem; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Company car

Apple laptop

Phone subscription

Job summary

SQLI Ghent is seeking a Senior Social & Content Strategist to shape how brands engage across social platforms, culture and communities. You will combine creative instinct with strategic discipline to translate ideas into actionable client briefs.

You’ll own social strategies, oversee paid and organic activities, collaborate with content, creators and performance teams, and present compelling stories to clients.

Qualifications

• 5+ years of experience in social, content, creative or influencer strategy, preferably in an agency.
• Deep knowledge of platform behaviour, social culture, creators and communities.
• Experience developing complete social strategies - not only calendars, concepts or channel plans.
• Strong understanding of both organic and paid social.
• The ability to recognise strong creative work and make it strategically stronger.
• Fluency in social performance metrics and the judgement to look beyond vanity metrics.
• Excellent storytelling, deck-building and presentation skills.
• Confidence in client conversations, workshops and pitches.
• The ability to turn ambitious ideas into focused, feasible tactical plans.
• Fluency in Dutch and English. French is an advantage.

Responsibilities

• Define the role of social within a brand’s wider digital and marketing strategy.
• Develop social strategies, annual plans and campaign approaches.
• Make clear platform choices across TikTok, Instagram, Facebook, YouTube, Pinterest, Reddit and emerging channels.
• Build distinctive content territories, formats and editorial systems.
• Connect organic content, paid social, influencers, creators, UGC and community management.
• Translate cultural, audience and platform insights into relevant creative opportunities.
• Brief and challenge content, creative, influencer, community and performance specialists.
• Use social and content data to improve formats, creative choices and distribution.
• Decide where brands should invest, experiment, scale - or stay away.
• Turn social strategy into a persuasive story and confidently present it to clients.

Skills

5+ years experience in social strategy

Deep knowledge of platform behaviour

Experience developing complete social?

Job description

SQLI Ghent is seeking a Senior Social & Content Strategist to shape how brands engage across social platforms, culture and communities. You will combine creative instinct with strategic discipline to translate ideas into actionable client briefs.

You’ll own social strategies, oversee paid and organic activities, collaborate with content, creators and performance teams, and present compelling stories to clients.