Global Marketing Programs Director - Hybrid & Strategic Leader

Lyreco Group; Brussel Hoofdstad; Ibrido; EUR 170.000 - 250.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid working model (2 days/week)

Performance bonuses

Diversity Charter commitment

Work-life balance initiatives

Descrizione del lavoro

Lyreco Group is seeking a Group Marketing Program Director to strategically lead the planning and execution of physical and digital events across markets. You will shape how Lyreco engages customers, partners, and influencers, reporting to the Group Marketing & Digital Director.

This is a senior, international leadership role with responsibility for events strategy, content platforms, and demand generation.

Competenze

• Master's degree in Marketing, Communications, or Business.
• 10–15+ years in event marketing or demand generation at director level.
• Proven track record in designing and delivering physical & digital events.

Mansioni

• Lead the Lyreco Group's event strategy end-to-end.
• Manage key event & creative agencies and influencers.
• Define attendee recruitment strategy and cross-channel campaigns.
• Build webinars and training platforms for B2B audiences.
• Drive CRM-connected demand generation and sales activation.

Conoscenze

Executive leadership

Event marketing

Stakeholder management

CRM & lead generation

Social media management

Formazione

Master's Degree in Marketing/Comms/Business

Strumenti

CRM platforms

Webinar platforms

Descrizione del lavoro

Lyreco Group is seeking a Group Marketing Program Director to strategically lead the planning and execution of physical and digital events across markets. You will shape how Lyreco engages customers, partners, and influencers, reporting to the Group Marketing & Digital Director.

This is a senior, international leadership role with responsibility for events strategy, content platforms, and demand generation.