Group Digital Marketing and Media Director F/M

Lyreco Group; Brussel Hoofdstad; On-site; EUR 140,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model (2 days/week)

International environment

Performance bonuses

Diversity charter

Job summary

Lyreco Group seeks a Group Digital Marketing and Media Director to lead omnichannel strategy and media execution across markets. You will oversee all campaigns, manage paid media investments, and drive agency partnerships with senior leadership alignment.

The role demands strategic leadership, stakeholder management, and a track record of scaling digital marketing globally. Based in Brussels with a hybrid work model, you will influence Lyreco’s media agenda and performance culture.

Qualifications

• Master’s Degree in Marketing, Digital, or Business.
• 10–15+ years of experience in marketing, digital, or media management.
• Proven leadership in omnichannel marketing and media strategies at scale.

Responsibilities

• Define omnichannel marketing and media strategy across global markets.
• Oversee paid, earned, social, owned, and CRM campaigns for the group.
• Manage media agencies, budget allocation, and performance frameworks.
• Lead the central media and digital marketing team and upskill teams.
• Align global and local teams on governance, standards, and execution.

Skills

Stakeholder Mgmt

Digital Marketing

Paid Media

ABM

Team Leadership

Strategy

Budgeting

Education

Master's Degree

Job description

Are you excited for your new career adventure?

At Lyreco, we offer more than just a job, but a career!

Our CGO Team is looking for a talented and ambitious new Group Digital Marketing and Media Director F/M to join our team. This is a highly strategic leadership position, at the heart of how Lyreco engages customers and drives performance across every market.

Reporting directly to the Group Marketing & Digital Director (position n-1 vs. CGO), you will oversee all marketing campaigns across every channel, and manage paid media investments and execution for the Group. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group’s key media and digital agencies.

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco's mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco – see our career website here

WHAT WE OFFER

Your Role:

Reporting directly to the Group Marketing & Digital Director (position n-1 vs. CGO), you will oversee all marketing campaigns across every channel, and manage paid media investments and execution for the Group. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group’s key media and digital agencies.

Your Missions:

Define Omnichannel Marketing & Media Strategy

• Act as a strategic partner to the Group Marketing & Digital Director and senior leadership in shaping the Group’s media and digital strategy




• Define digital & media marketing vision and priorities, channel mix, and investment guidelines




• Define the global media strategy for offline and online media, and set budget allocation and media plan frameworks




• Own Paid, Earned, Social, Owned campaign briefs as a key strategic deliverable




• Own campaign material and launch planning, including media plans and retail media.

Build Digital Marketing Skills within company

• Build new Central team on Media & Digital marketing




• Develop team vision




• Ensure marketing teams are regularly upskilled on new media & digital marketing topics

Media Execution & Performance

• Select and manage media agencies




• Validate media plans for digital performance marketing and branding campaigns




• Manage Paid, Earned, Social, Owned social, digital, and CRM always‑on performance marketing campaigns across subsidiaries




• Coordinate with subsidiaries on all other marketing campaigns




• Set the performance measurement framework and monitor campaign performance




• Align global and local teams on media governance, campaign execution framework, and standards




• Manage international Account Based Marketing (ABM) campaigns for international accounts and support local initiatives




• Own agency contracts, paid media guidelines, prioritized accounts, ABM content production plans, and the media and campaign performance measurement framework




• Own acquisition, nurturing, and retention strategy playbooks

Strategic Leadership & Stakeholder Management

• Act as a trusted strategic advisor to senior management and Group leadership on media and digital investment priorities




• Build and maintain strong, trust-based relationships with stakeholders across markets, subsidiaries, and functions to secure alignment and buy‑in on media strategy




• Represent the media and digital function within senior leadership and cross‑functional governance forums

Strategic Agency Leadership

• Lead the selection, contracting, and strategic management of the Group’s key media and digital agencies.




• Own strategic agency relationships as a key lever for performance, ensuring high‑impact execution, cost efficiency, and consistent standards across markets




• Act as the primary strategic point of contact and escalation for agency performance and direction

YOUR PROFILE :

• Master’s Degree in Marketing, Digital, or Business




• 10 to 15+ years of experience in marketing, digital, or media management, including proven experience at Director level




• Demonstrated track record in defining and executing omnichannel marketing and media strategies at scale




• Strong expertise in paid media management, agency oversight, and budget allocation across Paid, Earned, Social, Owned channels




• Hands‑on experience with performance marketing, digital campaign management, and CRM‑driven always‑on marketing




• Proven experience in Account Based Marketing (ABM) for international or key accounts




• Strong analytical capabilities, comfortable setting and monitoring performance measurement frameworks and KPIs




• Proven ability to align global and local teams on campaign execution frameworks and governance standards




• Experience developing acquisition, nurturing, and retention strategies and playbooks




• Outstanding stakeholder management skills, with a proven ability to influence and align senior leadership, subsidiaries, and external partners across multiple markets




• Extensive experience managing strategic media and digital agencies, with strong commercial judgment and the ability to drive agency performance




• Demonstrated credibility operating at senior leadership level, able to represent and defend the media and digital agenda among Group and Executive Committee stakeholders




• Strong people leadership skills, with a track record of upskilling and developing marketing teams




• International experience in a matrix organization




• Energetic, structured, and results‑oriented – capable of balancing strategic media planning with hands‑on execution




• Fluent in English; additional European languages are an asset




• Based in Brussels with business trip to Valenciennes

Reasons to Join Lyreco

• Experience working in an international environment




• Performance bonuses




• Initiatives supporting work‑life balance




• Lyreco is a signatory of the Diversity Charter. We guarantee compliance with non‑discrimination rules in recruitment and are committed to supporting individuals who are far from employment




• Hybrid working model (2 days per week)