Global Digital Marketing & Media Director

Lyreco Group; Brussel Hoofdstad; Hybrid; EUR 140,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model (2 days/week)

International environment

Performance bonuses

Diversity charter

Job summary

Lyreco Group seeks a Group Digital Marketing and Media Director to lead omnichannel strategy and media execution across markets. You will oversee all campaigns, manage paid media investments, and drive agency partnerships with senior leadership alignment.

The role demands strategic leadership, stakeholder management, and a track record of scaling digital marketing globally. Based in Brussels with a hybrid work model, you will influence Lyreco’s media agenda and performance culture.

Qualifications

• Master’s Degree in Marketing, Digital, or Business.
• 10–15+ years of experience in marketing, digital, or media management.
• Proven leadership in omnichannel marketing and media strategies at scale.

Responsibilities

• Define omnichannel marketing and media strategy across global markets.
• Oversee paid, earned, social, owned, and CRM campaigns for the group.
• Manage media agencies, budget allocation, and performance frameworks.
• Lead the central media and digital marketing team and upskill teams.
• Align global and local teams on governance, standards, and execution.

Skills

Stakeholder Mgmt

Digital Marketing

Paid Media

ABM

Team Leadership

Strategy

Budgeting

Education

Master's Degree

Job description

Lyreco Group seeks a Group Digital Marketing and Media Director to lead omnichannel strategy and media execution across markets. You will oversee all campaigns, manage paid media investments, and drive agency partnerships with senior leadership alignment.

The role demands strategic leadership, stakeholder management, and a track record of scaling digital marketing globally. Based in Brussels with a hybrid work model, you will influence Lyreco’s media agenda and performance culture.