Global Digital Commerce Director – Omnichannel Transformation

Lyreco Group (Italy); Brussel Hoofdstad; Hybride; EUR 180 000 - 240 000; Plein temps

Résumé du poste

Lyreco Group in Belgium seeks a Group Digital E‑Commerce Director to lead Lyreco’s omnichannel transformation, aligning strategy with CGO, CIO, marketing and sales to evolve the platform into the central pillar of commercial performance.

You will drive cross‑functional delivery, governance, and modernization of ERP, CRM, PIM, DAM, and ensure a seamless customer journey across channels with a focus on B2B growth and personalized experiences.

Qualifications

• Technical expertise: Strong understanding of ERP, CRM, PIM, DAM, B2B marketplaces, punchout, APIs, and data automation.
• Strategic & analytical: ROI-driven, mastery of ecommerce KPIs (CAC, CLV, conversion, AOV, churn).
• Ability to build business cases, prioritise roadmaps, and measure impact.

Responsabilités

• Refine and deliver Lyreco’s E‑Commerce & Omnichannel Strategy.
• Coordinate cross‑functional delivery with CGO leadership, IT, and country teams.
• Optimize the customer journey and omnichannel experience.
• Lead, manage, and align the global ecommerce team.

Connaissances

ERP/CRM/PIM/DAM

E‑commerce replatform

Ecommerce KPIs (CAC, CLV, conversion)

Business cases & roadmaps

Customer-centric & commercial

Description du poste

Lyreco Group in Belgium seeks a Group Digital E‑Commerce Director to lead Lyreco’s omnichannel transformation, aligning strategy with CGO, CIO, marketing and sales to evolve the platform into the central pillar of commercial performance.

You will drive cross‑functional delivery, governance, and modernization of ERP, CRM, PIM, DAM, and ensure a seamless customer journey across channels with a focus on B2B growth and personalized experiences.