Group Digital ECommerce Director F/M

Lyreco Singapore Malaysia; Brussel Hoofdstad; Hybrid; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Pension plan

Personal growth budget

Competitive salary

Job summary

Lyreco is seeking a Group Digital E‑Commerce Director to lead the transformation of our digital commerce platform into the central pillar of our omnichannel strategy. You will partner with CGO, IT, marketing, sales, and country teams to align platform evolution with customer expectations and business priorities.

The role requires a strategic leader with deep ERP/CRM/PIM/DAM expertise, 15+ years in related fields, and fluency in English.

Qualifications

• 15+ years in e-commerce, digital product, or digital transformation roles.
• Fluent in English; additional languages are a plus.
• Experience in B2B environments; global or multi-country exposure is a strong advantage.

Responsibilities

• Refine, Challenge, and Deliver Lyreco’s E‑Commerce & Omnichannel Strategy and define the roadmap.
• Coordinate Cross‑Functional Delivery with CGO Leadership, IT, and business teams; ensure ERP/CRM/PIM/DAM integration.
• Optimise and Modernise the Customer Journey and Omnichannel Experience with advanced B2B capabilities.
• Prepare the platform for omnichannel Acquisition, Conversion, and Loyalty initiatives with Marketing & Sales.
• Lead, Manage, and Align the global e‑commerce team and foster agile, customer‑centric collaboration.

Skills

Strategic thinking

Leadership

Customer-centric

Data-driven

Tools

ERP

CRM

PIM

DAM

APIs

Data automation

Job description

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately‑owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe. A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

What we offer:

As Group Digital E‑Commerce Director, you will be the chef d’orchestre of Lyreco’s digital commerce transformation. A significant foundation has already been built and deployed on some of the countries. This is a project which requires high velocity to continue developing this platform to become the central pillar of our omnichannel strategy and a key driver of commercial performance. This role requires a leader who can combine strategic vision, technical understanding, and strong commercial impact. You will work closely with the CGO leadership team, CIO organisation, marketing, sales, customer service, and country teams to ensure the platform evolves in line with customer expectations and business priorities.

Key Responsibilities

1. Refine, Challenge, and Deliver Lyreco’s E‑Commerce & Omnichannel Strategy: Assess the current platform, identify gaps, and define the evolution roadmap. Challenge existing assumptions, features, and architecture to ensure long‑term scalability and competitiveness. Define business objectives: revenue share by channel, customer activation, conversion, and segment‑specific value creation. Ensure full alignment with Lyreco’s omnichannel strategy, guaranteeing consistency across all touchpoints (sales reps, telesales, mobile, marketplaces, procurement integrations). Translate strategic ambitions into clear product roadmaps and prioritised feature development.
2. Coordinate Cross‑Functional Delivery with CGO Leadership, IT, and All Business Teams: Work hand‑in‑hand with the CGO leadership team to ensure the platform supports commercial priorities and customer needs. Partner with CIO and IS teams to ensure seamless integration with ERP, CRM, PIM, DAM, and other core systems. Lead cross‑functional projects such as PIM evolution, order capture optimisation, track‑and‑trace, and customer data synchronisation. Ensure data quality, governance, and reliability across product, pricing, and customer information. Manage external technology partners and vendors, ensuring alignment with Lyreco’s architecture and security standards. Establish strong governance and communication across countries and business units.
3. Optimise and Modernise the Customer Journey and Omnichannel Experience: Evaluate existing UX and features, identify improvement areas, and drive continuous optimisation. Develop and deploy advanced B2B capabilities: contract pricing, approval workflows, punchout, replenishment tools, account hierarchies, shared carts, etc. Ensure a frictionless UX across navigation, search, checkout, and account management. Build personalised experiences for corporate accounts and strategic customers. Enable seamless transitions between channels, ensuring customers experience Lyreco as one unified ecosystem. Implement continuous improvement through analytics, VOC, A/B testing, and behavioural insights.
4. Prepare the platform to be ready for the omnichannel strategy of Acquisition, Conversion, and Loyalty (with Marketing & Sales): Prepare the platform to be ready for the marketing colleagues to lead SEO/SEA strategies to maximise qualified traffic. Collaborate with marketing on ABM, inbound, and lifecycle campaigns. Collaborate with CRM and automation teams so that they can build anti‑churn, reactivation, and loyalty initiatives. Monitor funnel performance and optimise conversion across all digital touchpoints through features and UX/UI Ensure collaboration and alignment between marketing, sales, and e‑commerce initiatives to drive sustainable growth.
5. Lead, Manage, and Align Teams: Manage and develop the global e‑commerce team (product owners, UX/UI, data, operations). Foster strong collaboration with IS, marketing, commercial, supply chain, and customer service teams. Promote a culture of agility, experimentation, and customer‑centricity. Represent e‑commerce in transformation steering groups. Drive change management to help teams adopt omnichannel practices and leverage digital tools effectively.

Key Skills and Capabilities

• Technical Expertise Strong understanding of ERP, CRM, PIM, DAM, B2B marketplaces, punchout, APIs, and data automation. Experience modernising or replatforming large-scale e‑commerce systems.
• Strategic & Analytical Skills ROI‑driven mindset with mastery of e‑commerce KPIs (CAC, CLV, conversion, AOV, churn). Ability to build business cases, prioritise roadmaps, and measure impact.
• Customer‑Centric & Commercial Acumen Deep understanding of B2B buying behaviours and sales team needs. Ability to design digital solutions that enhance commercial performance and customer satisfaction.
• Leadership & Influence Proven ability to inspire and engage diverse teams. Skilled at aligning marketing, sales, and IT agendas around a shared vision. Strong communication skills to influence senior stakeholders, including the CGO leadership team. Capacity to lead a multi‑year transformation with clarity, resilience, and energy. Experience & Qualifications

Experience & Qualifications

• 15+ years in e‑commerce, digital product, or digital transformation roles.
• Experience in B2B environments; global or multi‑country exposure is a strong advantage.
• Demonstrated success in evolving or rebuilding digital platforms.
• Fluent in English; additional languages are a plus.

REASONS TO JOIN LYRECO:

• A full- time job in a dynamic, passionate, international team
• Possibility to join internal accelerator program
• Competitive salary
• Hybrid work model
• Pension plan
• Personal growth budget