Strategic Insights Analyst - Quant & Data Mastery (Hybrid)

Lyreco Group; Brussel; Hybride; EUR 55 000 - 70 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Pension plan

Personal growth budget

Competitive salary

Résumé du poste

Lyreco Group is seeking a Customer Experience Research & Insights Analyst to transform customer knowledge into strategic business decisions. You will generate actionable insights through quantitative research, analyze multiple data sources, and collaborate with stakeholders across marketing, sales, and merchandising.

You will join an international team focused on turning insights into action, shaping Lyreco’s customer intelligence capabilities and driving data-driven decisions in a hybrid work

Qualifications

• Bachelor's or Master's degree in Statistics, Market Research, Business Analytics, Economics, Marketing Analytics, or a related field.
• Minimum 5 years of experience in Market Research, Customer Insights, Consumer Insights or Analytics.
• Strong expertise in quantitative research methodologies and advanced statistical analysis.
• Hands-on experience with segmentation, cluster analysis, regression analysis and driver analysis.
• Experience with survey platforms such as Qualtrics or equivalent research tools.

Responsabilités

• Design and execute quantitative research projects to understand customer needs, behaviours and expectations.
• Gather business information needs and translate them into research objectives and methodologies.
• Conduct advanced statistical analyses including segmentation, cluster analysis, regression analysis and driver modelling.
• Analyse data from surveys, CRM, digital analytics, customer care and revenue sources.
• Identify patterns and key drivers influencing customer behaviour and business performance.
• Develop dashboards and reporting solutions combining behavioural, attitudinal and operational data.
• Collaborate with external research agencies when required and translate research into business needs.
• Partner with internal stakeholders to convert analyses into actionable recommendations.
• Support evolution of customer intelligence by connecting data sources and uncovering insights opportunities.

Connaissances

Quantitative research

Segmentation

Cluster analysis

Regression analysis

Excel

SPSS

R/Python

Stakeholder management

Formation

Bachelor's or Master's in Statistics/Market Research/Analytics

Outils

Qualtrics

Description du poste

Lyreco Group is seeking a Customer Experience Research & Insights Analyst to transform customer knowledge into strategic business decisions. You will generate actionable insights through quantitative research, analyze multiple data sources, and collaborate with stakeholders across marketing, sales, and merchandising.

You will join an international team focused on turning insights into action, shaping Lyreco’s customer intelligence capabilities and driving data-driven decisions in a hybrid work