Omnichannel E‑Commerce Director — Global Transformation

Lyreco Singapore Malaysia

Brussel Hoofdstad

Hybrid

EUR 120,000 - 170,000

Full time

14 days+
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Benefits offered by this job

Hybrid work model
Pension plan
Personal growth budget
Competitive salary

Job summary

Lyreco is seeking a Group Digital E‑Commerce Director to lead the transformation of our digital commerce platform into the central pillar of our omnichannel strategy. You will partner with CGO, IT, marketing, sales, and country teams to align platform evolution with customer expectations and business priorities.

The role requires a strategic leader with deep ERP/CRM/PIM/DAM expertise, 15+ years in related fields, and fluency in English.

Qualifications

  • 15+ years in e-commerce, digital product, or digital transformation roles.
  • Fluent in English; additional languages are a plus.
  • Experience in B2B environments; global or multi-country exposure is a strong advantage.

Responsibilities

  • Refine, Challenge, and Deliver Lyreco’s E‑Commerce & Omnichannel Strategy and define the roadmap.
  • Coordinate Cross‑Functional Delivery with CGO Leadership, IT, and business teams; ensure ERP/CRM/PIM/DAM integration.
  • Optimise and Modernise the Customer Journey and Omnichannel Experience with advanced B2B capabilities.
  • Prepare the platform for omnichannel Acquisition, Conversion, and Loyalty initiatives with Marketing & Sales.
  • Lead, Manage, and Align the global e‑commerce team and foster agile, customer‑centric collaboration.

Skills

Strategic thinking
Leadership
Customer-centric
Data-driven

Tools

ERP
CRM
PIM
DAM
APIs
Data automation

Job description

Lyreco is seeking a Group Digital E‑Commerce Director to lead the transformation of our digital commerce platform into the central pillar of our omnichannel strategy. You will partner with CGO, IT, marketing, sales, and country teams to align platform evolution with customer expectations and business priorities.

The role requires a strategic leader with deep ERP/CRM/PIM/DAM expertise, 15+ years in related fields, and fluency in English.

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