Francophone Copywriter Consultant

keystone-solutions; Brussel Hoofdstad; On-site; EUR 55,000 - 75,000; Full time

Job summary

Keystone Solutions seeks a Francophone Copywriter to join a client project on-site in Belgium. You will lead content strategy, translate briefs into compelling French materials, and ensure alignment with brand voice across articles, emails, social posts, and scripts.

Collaboration with Dutch-speaking teammates and AI-powered tools will accelerate research and production. You will optimize content for SEO and GEO visibility, while safeguarding accuracy, integrity, and regulatory compliance in

Qualifications

• Fluent in French with native-level writing skills.
• Excellent command of Dutch for adapting and translating materials.
• Strong English comprehension for sourcing and translation.
• Bachelor or Master in relevant fields as required.
• Minimum 6 years of experience as a storyteller.

Responsibilities

• Transform the MarCom department and place content at strategy core.
• Translate briefs into high-value content aligned with pillars and objectives.
• Produce content for all channels and ensure tone and guidelines consistency.
• Create and optimize content for SEO, GEO, and AI-assisted contexts.
• Leverage AI tools to speed up research, writing, and multichannel adaptation.
• Collaborate with audiovisuals to adapt stories to video/carousel formats.
• Work with a Dutch-speaking storyteller to translate into French.
• Propose concrete optimizations based on content performance indicators.
• Ensure content compliance with regulatory requirements.

Skills

French native level writing

Dutch passive knowledge

English proficiency

Editorial writing

Content strategy

SEO/content optimization

AI-assisted drafting

B2B storytelling

Education

Bachelor or Master in communication/journalism/marketing/languages/literature

Tools

Surfer SEO

AI writing tools

Job description

Mission Overview:

The client is seeking a Francophone Copywriter for a consultancy mission through Keystone Solutions, to be carried out on-site at the client's location. As a Keystone Solutions consultant, you will represent our values and expertise while working within the client's Marketing & Communication department.

Responsibilities

• Play a key role in transforming the MarCom department, placing content at the heart of its strategy.
• Translate briefings into high-value content aligned with content pillars and business objectives for your segment.
• Produce and optimize content for all channels (articles, emails, social media, videos, scripts, UX copy, etc.), ensuring consistency with tone of voice, guidelines, and segment expectations.
• Create and optimize content for SEO/GEO to ensure visibility in search results, AI Overviews, and LLM responses. Apply best practices and guidelines, use Surfer SEO, and enrich content to increase authority.
• Leverage AI tools to accelerate research, writing, and multichannel adaptation while ensuring quality and compliance.
• Collaborate with Audiovisual Experts to adapt stories into videos, carousels, or short formats.
• Work closely with a Dutch-speaking Storyteller, translating/adapting texts into French.
• Propose concrete optimizations based on content performance (traffic, engagement, CTR, SOV, conversions).
• Ensure regulatory compliance of your content (B2, non-misleading commercial communication, anti-greenwashing).

Requirements

• French: Excellent knowledge - native level, expert writing skills.
• Dutch: Very good passive knowledge - able to adapt and translate texts, understand briefings, and interact in meetings.
• English: Good knowledge - able to translate and adapt texts from English to French, and use English sources.
• Bachelor or Master in communication, journalism, marketing, languages, literature, or equivalent experience.
• Minimum 6 years of experience as a Storyteller.

Technical Skills

• Excellent editorial skills and clarity.
• Ability to write attractive and accessible texts for all formats/channels (SoMe posts, emails, articles, speeches, scripts, web pages, white papers, e-books, case studies).
• Ability to use AI tools for research, writing, optimization, and translation.
• Preferred: Good understanding of marketing funnels and Customer Journeys (Campaign Journeys, Digital Journeys).
• Ability to interpret performance indicators (engagement, reach, CTR, SOV).

Professional Experience

• Journalistic background, experience in writing thought leadership and/or technical content for a broad audience.
• Experience in SEO optimization.
• Preferred: Experience in GEO optimization.
• Experience with the Private Banking segment.
• Experience in the banking or financial sector.

Soft Skills

• Creativity, curiosity, analytical skills.
• Critical thinking, ability to challenge briefings and make recommendations.
• Rigour and attention to detail, with a pragmatic approach.
• Adaptability (Agile mindset).
• Interest and aptitude for AI tools.
• Team spirit, active listening, transparency, and autonomy.
• Strong commitment to the One Brand, One Voice, One Bank approach.

Keystone Solutions Advantages

• Consultancy Nature: You will work on-site as a Keystone Solutions consultant, bringing your expertise to client projects.
• Dynamic Projects: Experience a variety of challenges across diverse client environments, broadening your professional horizons.
• Turbo-Charged Learning: Benefit from continuous professional development and exposure to innovative tools and practices.
• Skyrocketing Ambition: Keystone Solutions is committed to supporting your career growth and ambitions within our consultancy framework.
• Values: As a K-Stone, you bring our core values to every engagement, ensuring excellence and integrity in all you do.