Director of Sales

AIRPORT GARDEN HOTEL; Brussel; On-site; EUR 120,000 - 180,000; Full time

Job summary

Crowne Plaza Brussels Airport is seeking a Director of Sales to lead the commercial strategy and drive growth among international and local clients. You will hunt for new business, shape partnerships, manage RFPs, and grow Meetings & Events, using CRM data to build a robust pipeline.

You will collaborate with the General Manager and operations to ensure client experiences match our commercial promises.

Qualifications

• Proven track record in leading sales teams and driving revenue growth.
• Strong ability to prospect, negotiate and close high-value deals.
• Experience with RFP processes and global hotel networks.

Responsibilities

• Lead and inspire a team of business developers with a hunting mindset.
• Prospect, negotiate and secure local and international accounts.
• Manage the full RFP process and leverage IHG's global sales network.
• Grow Meetings & Events business by increasing conversion and developing client relationships.
• Use CRM and performance data to build a strong commercial pipeline and deliver measurable results.
• Collaborate with marketing to fuel lead generation and reinforce brand identity.
• Work closely with the General Manager and operations to ensure client experiences match our commercial promises.

Skills

Team leadership

Sales strategy

Negotiation

CRM experience

Tools

CRM

Job description

Lead Growth. Win Business. Shape the Future.

Crowne Plaza Brussels Airport is a market-leading upscale business hotel at the heart of Corporate Village, just minutes from Brussels Airport. Home to 315 guestrooms, 18 newly refreshed meeting rooms and one of Belgium's premier conference venues, the hotel welcomes a diverse international mix of corporate, airline and MICE guests.

Are you a commercial hunter with a passion for hospitality? Do you thrive on winning new business, building strategic partnerships and leading high-performing sales teams? We're looking for an ambitious Director of Sales to lead the commercial strategy of our international hotel. This isn't an account management role—it's a leadership position for someone who loves prospecting, negotiating and closing deals while leveraging the power of a global hotel network.

What you'll do

• Leading and inspiring a team of business developers with a strong hunting mindset.
• Prospecting, negotiating and securing new local and international accounts.
• Managing the full RFP process and maximizing opportunities from IHG's global sales network.
• Growing our Meetings & Events business by increasing conversion and developing long-term client relationships.
• Using CRM and performance data to build a strong commercial pipeline and deliver measurable results.
• With the help of a marketing officer and/or an agency, leverage digital marketing, content and social media to fuel lead generation, reinforce brand identity and support commercial growth.
• Working closely with the General Manager and operational teams to ensure every client experience matches our commercial promise