Optichannel Strategy & CRO Lead for Digital Journeys

Ariad; Brussel Hoofdstad; Sur place; EUR 80 000 - 120 000; Plein temps

Avantages offerts par ce poste

Payroll

Freelance collaboration

Digital transformation

Résumé du poste

Ariad is leading digital consultancy and staffing, helping brands across Europe drive digital customer experiences. We seek an Optichannel Strategist & Digital Journey / CRO Expert to join the Digital Marketing Chapter in a major banking brand and drive end-to-end customer journeys across digital touchpoints.

You will bridge business needs with customer insights, focusing on conversion, engagement, and growth. Strong expertise in analytics, UX, and emerging tech is essential.

Qualifications

• Bachelor's or Master's degree is required.
• Strong experience in Optichannel Marketing Strategy.
• Proven expertise in Customer Journey Mapping.
• Experience with UX principles and CRO.
• Analytical mindset focused on experimentation and continuous improvement.
• Excellent stakeholder management skills.
• Fluent in English plus French or Dutch.

Responsabilités

• Develop and maintain an optichannel strategy across web, mobile, email, social, paid media and offline channels.
• Design end-to-end customer journeys from acquisition to retention.
• Identify friction points, drop-offs and optimization opportunities.
• Lead CRO initiatives, including A/B and multivariate testing.
• Analyze customer behavior and digital performance using analytics tools.
• Build KPIs and dashboards to measure journey performance and conversion.
• Collaborate with Content, UX, SEO/GEO, IT and Marketing teams.
• Support personalization, segmentation and CRM initiatives.
• Coach marketing teams on channel best practices and emerging digital trends.

Connaissances

Optichannel Strategy

Digital Journey Mapping

CRO / A/B Testing

Digital Analytics

UX Principles

AI / Emerging tech awareness

Figma

Agile methodologies

Stakeholder management

ContentSquare / analytics tools

Formation

Bachelor's or Master's degree

Outils

Adobe Analytics / GA4

Google Tag Manager

Description du poste

Ariad is leading digital consultancy and staffing, helping brands across Europe drive digital customer experiences. We seek an Optichannel Strategist & Digital Journey / CRO Expert to join the Digital Marketing Chapter in a major banking brand and drive end-to-end customer journeys across digital touchpoints.

You will bridge business needs with customer insights, focusing on conversion, engagement, and growth. Strong expertise in analytics, UX, and emerging tech is essential.