Benelux Commercial Director: Dermocosmetics Growth Leader

Uriage; Belgique; Remote; EUR 150,000 - 210,000; Full time

Job summary

Puig is seeking a Commercial Director Benelux to translate strategy into impactful regional execution, shaping sales and promotional plans for pharmacies and other channels. You will lead a multidisciplinary team, balance field presence with strategy, and drive sustainable growth across Benelux markets.

You will champion strong customer relationships, optimize budgets and KPIs, and collaborate with marketing to ensure aligned commercial execution.

Qualifications

• Solid leadership experience within a commercial or sales management position.
• Proven experience leading and developing field-based commercial teams.
• Strong knowledge of dermocosmetics, cosmetics, pharmacy or health and beauty.
• Demonstrated expertise in commercial negotiation and key account management.
• Experience preparing and monitoring budgets and commercial performance.
• Strong analytical skills, with the ability to interpret KPIs and translate them into pragmatic action plans.
• Innovative strategic thinking with hands-on field execution and a visible presence.
• Strong stakeholder-management, influencing and relationship-building skills.
• Structured, organised and results-oriented approach.
• Fluency in Dutch and French, with a good working knowledge of English.
• Willingness to travel regularly within the Benelux region and attend relevant professional events.

Responsibilities

• Define and propose a field sales and promotional strategy aligned with the company’s overall objectives.
• Lead the implementation of the regional sales strategy and monitor its effectiveness.
• Build and strengthen relationships with wholesalers, purchasing groups, retail partners and key accounts.
• Develop and execute trade plans tailored to the different distribution channels.
• Drive balanced sales and sustainable growth across pharmacies, specialist retailers, wholesalers and e-commerce channels.
• Optimise the organisation, coordination, productivity and effectiveness of the sales force.
• Monitor commercial performance and relevant KPIs, identify opportunities or gaps and translate insights into clear action plans.
• Prepare and manage commercial budgets and monitor revenue development by customer.
• Ensure that negotiated commercial agreements are implemented consistently across customers and channels.
• Champion a strong customer service approach and use insights and tools to monitor customer satisfaction.
• Identify initiatives that increase brand visibility, customer engagement and daily sales in pharmacies.
• Represent the business at relevant professional, customer and public-relations events.
• Recruit, lead, coach and develop the commercial team while fostering accountability, collaboration and continuous learning.
• Support team members in the field and help them achieve their quantitative and qualitative objectives.
• Strengthen the team’s knowledge of our products, customers and market.
• Collaborate closely with marketing and other internal stakeholders to ensure strong and consistent commercial execution.

Skills

Leadership

Field sales leadership

Key account management

Negotiation

Budgeting

Analytics

Stakeholder management

Travel readiness

Excel

Dutch/French/English fluency

Tools

Excel

Job description

Puig is seeking a Commercial Director Benelux to translate strategy into impactful regional execution, shaping sales and promotional plans for pharmacies and other channels. You will lead a multidisciplinary team, balance field presence with strategy, and drive sustainable growth across Benelux markets.

You will champion strong customer relationships, optimize budgets and KPIs, and collaborate with marketing to ensure aligned commercial execution.