Commercial Director Benelux

Uriage; Belgique; Remote; EUR 150,000 - 210,000; Full time

Job summary

Puig is seeking a Commercial Director Benelux to translate strategy into impactful regional execution, shaping sales and promotional plans for pharmacies and other channels. You will lead a multidisciplinary team, balance field presence with strategy, and drive sustainable growth across Benelux markets.

You will champion strong customer relationships, optimize budgets and KPIs, and collaborate with marketing to ensure aligned commercial execution.

Qualifications

• Solid leadership experience within a commercial or sales management position.
• Proven experience leading and developing field-based commercial teams.
• Strong knowledge of dermocosmetics, cosmetics, pharmacy or health and beauty.
• Demonstrated expertise in commercial negotiation and key account management.
• Experience preparing and monitoring budgets and commercial performance.
• Strong analytical skills, with the ability to interpret KPIs and translate them into pragmatic action plans.
• Innovative strategic thinking with hands-on field execution and a visible presence.
• Strong stakeholder-management, influencing and relationship-building skills.
• Structured, organised and results-oriented approach.
• Fluency in Dutch and French, with a good working knowledge of English.
• Willingness to travel regularly within the Benelux region and attend relevant professional events.

Responsibilities

• Define and propose a field sales and promotional strategy aligned with the company’s overall objectives.
• Lead the implementation of the regional sales strategy and monitor its effectiveness.
• Build and strengthen relationships with wholesalers, purchasing groups, retail partners and key accounts.
• Develop and execute trade plans tailored to the different distribution channels.
• Drive balanced sales and sustainable growth across pharmacies, specialist retailers, wholesalers and e-commerce channels.
• Optimise the organisation, coordination, productivity and effectiveness of the sales force.
• Monitor commercial performance and relevant KPIs, identify opportunities or gaps and translate insights into clear action plans.
• Prepare and manage commercial budgets and monitor revenue development by customer.
• Ensure that negotiated commercial agreements are implemented consistently across customers and channels.
• Champion a strong customer service approach and use insights and tools to monitor customer satisfaction.
• Identify initiatives that increase brand visibility, customer engagement and daily sales in pharmacies.
• Represent the business at relevant professional, customer and public-relations events.
• Recruit, lead, coach and develop the commercial team while fostering accountability, collaboration and continuous learning.
• Support team members in the field and help them achieve their quantitative and qualitative objectives.
• Strengthen the team’s knowledge of our products, customers and market.
• Collaborate closely with marketing and other internal stakeholders to ensure strong and consistent commercial execution.

Skills

Leadership

Field sales leadership

Key account management

Negotiation

Budgeting

Analytics

Stakeholder management

Travel readiness

Excel

Dutch/French/English fluency

Tools

Excel

Job description

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry. With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

THE OPPORTUNITY

As Commercial Director Benelux, you will translate our commercial strategy into impactful execution across the region. Reporting to the General Manager Benelux, you will shape and implement the sales and promotional strategy while ensuring sustainable growth across our different retail channels, with a particular focus on pharmacies.

You will lead a multidisciplinary commercial team covering field sales, key accounts, e-commerce key accounts and sales administration. Combining strategic vision with a strong field presence, you will develop our commercial capabilities, strengthen customer relationships and create the conditions for your team and our brands to thrive.

WHAT YOU’LL GET TO DO

• Define and propose a field sales and promotional strategy aligned with the company’s overall objectives.
• Lead the implementation of the regional sales strategy and monitor its effectiveness.
• Build and strengthen relationships with wholesalers, purchasing groups, retail partners and key accounts.
• Develop and execute trade plans tailored to the different distribution channels.
• Drive balanced sales and sustainable growth across pharmacies, specialist retailers, wholesalers and e-commerce channels.
• Optimise the organisation, coordination, productivity and effectiveness of the sales force.
• Monitor commercial performance and relevant KPIs, identify opportunities or gaps and translate insights into clear action plans.
• Prepare and manage commercial budgets and monitor revenue development by customer.
• Ensure that negotiated commercial agreements are implemented consistently across customers and channels.
• Champion a strong customer service approach and use insights and tools to monitor customer satisfaction.
• Identify initiatives that increase brand visibility, customer engagement and daily sales in pharmacies.
• Represent the business at relevant professional, customer and public-relations events.
• Recruit, lead, coach and develop the commercial team while fostering accountability, collaboration and continuous learning.
• Support team members in the field and help them achieve their quantitative and qualitative objectives.
• Strengthen the team’s knowledge of our products, customers and market.
• Collaborate closely with marketing and other internal stakeholders to ensure strong and consistent commercial execution.

MUST-HAVE:

• Solid leadership experience within a commercial or sales management position.
• Proven experience leading and developing field-based commercial teams.
• Strong knowledge of the dermocosmetics, cosmetics, pharmacy or health and beauty environment.
• Demonstrated expertise in commercial negotiation and key account management.
• Experience preparing and monitoring budgets and commercial performance.
• Strong analytical skills, with the ability to interpret KPIs and translate them into pragmatic action plans.
• The ability to combine strategic thinking with hands‑on execution and a visible presence in the field.
• Strong stakeholder-management, influencing and relationship-building skills.
• A structured, organised and results‑oriented approach.
• Confidence working with commercial reporting tools and Microsoft Excel.
• Fluency in Dutch and French, with a good working knowledge of English.
• The flexibility to travel regularly within the Benelux region and attend relevant professional events.

NICE-TO-HAVE:

• Experience working specifically within the dermocosmetics or pharmacy channel.
• Knowledge of both sell‑in and sell‑out commercial models.
• Experience managing sales across multiple retail and digital channels.
• Familiarity with sales force effectiveness methodologies and trade‑related tools.
• An understanding of product technicalities and operational marketing.

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role,

WHAT YOU’LL LOVE ABOUT US

An entrepreneurial, creative and welcoming work culture.

• The opportunity to shape the commercial development of leading dermocosmetics brands across the Benelux.
• A high‑impact leadership role combining strategy, people development and market execution.
• A range of learning and development opportunities.
• An international environment with opportunities to collaborate, develop and grow.
• A competitive compensation and benefits package.