Country Manager Benelux

Germaine de Capuccini; Antwerpen; On-site; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary package

Autonomy in leadership

Lead multi-country organisation

Globally recognised brand

Long-term prospects

Job summary

Germaine de Capuccini is seeking a Country Manager Benelux to lead growth across Belgium, the Netherlands and Luxembourg. You will oversee Sales, Marketing and operations, adapt global strategies locally, and drive sustainable expansion in B2B and B2C channels.

You will manage a regional team, drive business development, and ensure execution of the regional strategy with strong stakeholder collaboration. Fluency in EN, FR and NL is required, German is a plus.

Qualifications

• 10+ years in senior management in skincare/medical aesthetics or related industries.
• Proven track record in sales and business development with a growth mindset.
• Experience managing activities across multiple markets or countries is a strong asset.
• Strong leadership, coaching and people management skills with a hands-on approach.
• Fluent in English, French and Dutch; German is a plus.

Responsibilities

• Deliver sales and profitability targets while driving growth across the Benelux region.
• Lead, coach and develop the local team, fostering a high-performance culture.
• Adapt global strategies into local strategy and execution to align with regional needs.
• Drive business development and expand distribution across strategic channels and market segments.
• Build and maintain strong relationships with customers, partners and key stakeholders.
• Oversee country operations and ensure compliance with policies and local requirements.
• Manage annual budget, sales, margins and workforce planning.
• Support talent acquisition and organisational development initiatives as required.
• Stay informed about market trends in beauty and cosmetics.
• Ensure balance between regional consistency and local market needs.

Skills

Senior leadership

Sales and BD

Multi-country exp

Strategic thinking

Stakeholder mgmt

Team development

Multilingual

Job description

Leading the growth of a premium professional SkinCare Brand in Benelux

Germaine de Capuccini is one of the world's leading professional skincare companies. Founded in Spain more than 60 years ago, we are the No. 1 professional skincare brand in our home market and have built a strong global presence. Through innovation, advanced treatment solutions and a strong commitment to professional beauty, we support thousands of beauty professionals and businesses around the world.

As we continue to strengthen our position in the Benelux region, we are looking for a Country Manager who will lead the next phase of growth across Belgium, the Netherlands and Luxembourg.

As Country Manager Benelux, you will be responsible for driving the sustainable growth and development of the business across the region, ensuring the successful execution of the company’s strategy. You will identify opportunities to expand distribution, strengthen the brand presence, accelerate market development and support long‑term business growth across both B2B and B2C channels.

In collaboration with the Global teams, you will be responsible for adapting and implementing global strategies and processes within the region, while ensuring that local market needs are represented and understood at a global level. You will play a key role in delivering the country’s commercial objectives, overseeing sales performance, forecasting, KPIs and overall business results.

You will lead the local functions across Sales, Marketing and other key support areas. In close partnership with global stakeholders, you will also oversee country operations and ensure that business processes effectively support local market requirements and growth ambitions.

We are looking for someone with strong experience in the markets of professional, clinical or the medical aesthetic skincare, who is passionate about developing teams, identifying new business opportunities and driving sustainable growth. Experience operating across multiple markets will be considered a strong asset.

Key Responsibilities

• Deliver sales and profitability targets while driving the continued commercial growth of the business.
• Lead, coach and develop the local team, fostering a high-performance culture, employee engagement and a positive working environment.
• Adapt global strategies into effective local strategy and execution, ensuring alignment between regional objectives and market needs.
• Drive business development initiatives by identifying growth opportunities, opening new business opportunities and expanding distribution across strategic channels and market segments.
• Build and maintain strong relationships with customers, partners and key stakeholders, acting as an ambassador for the company both internally and externally.
• Oversee country operations and ensure compliance with company policies, procedures and local requirements.
• Manage the annual budget, including sales, margins, costs and workforce planning, while monitoring key business performance indicators.
• Support talent acquisition, succession planning and organisational development initiatives when required.
• Stay informed about market trends, customer needs and developments within the beauty and cosmetics industry.
• Ensure an effective balance between regional consistency and local market needs, leveraging opportunities across different countries and customer profiles.

Your profile and soft skills should be:

• Have at least 10 years of experience in a senior management role, preferably within the professional skincare, medical aesthetics or related industries.
• Proven experience and achievements in sales and business development, with a strong commercial and growth-oriented mindset.
• Experience in managing business activities across multiple markets or countries is considered a strong asset.
• Strong ability to understand different market dynamics and translate them into effective commercial strategies.
• Strong leadership, coaching and people management skills, combined with a hands‑on and pragmatic approach.
• You combine a mature, balanced and convincing personality with a results-oriented attitude and a collaborative mindset.
• Fluent in English, French and Dutch (Flemish). German language skills would be a plus.
• Ability to build and maintain an extensive network of stakeholders and business relationships.
• High level of commitment, flexibility and ownership, with a genuine passion for the business, the team and the customers.

What do we offer?

• An exciting leadership opportunity within a dynamic international group with a strong reputation and ambitious growth plans.
• A competitive salary package in line with your knowledge and experience.
• A high degree of autonomy, combining strategic leadership with hands‑on business management.
• The opportunity to lead and develop a multi-country organisation within a growing international business.
• A stable organisation with long‑term prospects and the support of a globally recognised brand.