Brand Director, Belux: Growth & Activation

Coca-Cola Co; Brussel Hoofdstad; Hybrid; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

The Director, Brand Management – BELUX at Coca-Cola Co leads development and execution of local brand strategy for major trademarks in Belgium and Luxembourg, collaborating with cross-functional teams and bottlers to drive growth and relevance.

You will translate global strategies into locally resonant plans, lead a team of Senior Managers, ensure rigorous planning, performance reviews, and flawless activation across channels.

Qualifikationen

• Bachelor’s degree and 8–12 years in brand management or marketing leadership in FMCG.
• Proven track record activating global/OU strategies at local market level.
• Fluent in English; French and/or local language preferred.

Aufgaben

• Lead long-term and annual brand strategy for one or more BELUX trademarks.
• Translate global and EU strategies into locally relevant, insight-driven plans.
• Drive full-funnel activation including media, digital, PR, and shopper programs.
• Collaborate with bottlers, Commercial, IMX, and Europe OU category teams to ensure alignment.
• Lead post-launch reviews and embed learnings for future plans.
• Monitor performance across equity, penetration, value share, and KPIs.
• Develop and coach Senior Managers and Managers for capability building.

Kenntnisse

Brand strategy

Integrated planning

Innovation leadership

People leadership

Cross-functional collaboration

Fluent English

Ausbildung

Bachelor’s degree

Tools

Google Analytics

SQL

Tableau

Power BI

Jobbeschreibung

The Director, Brand Management – BELUX at Coca-Cola Co leads development and execution of local brand strategy for major trademarks in Belgium and Luxembourg, collaborating with cross-functional teams and bottlers to drive growth and relevance.

You will translate global strategies into locally resonant plans, lead a team of Senior Managers, ensure rigorous planning, performance reviews, and flawless activation across channels.