Brand Manager | FMCG Food

Generations Recruitment; Brussel Hoofdstad; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Generations Recruitment's client in Brussels seeks a Brand Manager Benelux to own a portfolio of Belgian brands and drive growth.

You will lead innovation, communication, and cross-functional projects with autonomy, reporting to the Group Brand Manager. Collaborate with Sales, Category Management, Finance, and Production.

Fluent Dutch and French are essential; experience with Nielsen/YouGov data is highly valued in a dynamic FMCG environment.

Formación

• Several years of FMCG marketing or brand management experience.
• Experience managing marketing projects from concept to execution.
• Comfort working with market data (Nielsen/YouGov) and translating insights into actions.
• Strategic thinker with a hands-on, pragmatic approach.
• Proactive, creative, solution-oriented project management with multiple stakeholders.

Responsabilidades

• Brand Strategy & Growth: develop annual plans to drive awareness, market share, volume and profitability.
• Innovation & Product Development: build an innovation pipeline with consumer insights and concept testing.
• Brand Communication: lead campaigns across TV, digital and in-store channels.
• Campaign & Agency Management: coordinate creative and media agencies and content production.
• Brand Performance & Consumer Insights: monitor trends and translate insights into actions.
• Budget & Business Performance: manage projects within budgets and monitor ROI.
• Cross Functional Collaboration: work with Sales, Finance, Supply Chain and R&D.

Conocimientos

FMCG marketing

Brand management

Project management

Campaign planning

Data interpretation (Nielsen/YouGov)

Herramientas

Nielsen data tools

YouGov data tools

Descripción del empleo

• Make a real impact: Take ownership of well-established Belgian brands and contribute directly to their growth, innovation and future development.
• Bring your ideas to life: Lead exciting product innovation and communication projects, with the autonomy to turn your ideas into concrete results.
• Enjoy the best of both worlds: Join a close knit, entrepreneurial Benelux team while benefiting from the expertise, resources and opportunities of a leading international food group.
• Grow and develop: Work alongside experienced marketing professionals who value collaboration, knowledge sharing and personal development.

About the company

Our client is a leading player in the Benelux dairy market, offering a portfolio of iconic brands.

Combining the strength of an international group with the entrepreneurial spirit of a close-knit local team, the company is passionate about creating high quality products, building meaningful brands and bringing innovation to consumers.

Today, our client is looking for a Brand Manager Benelux to join its Marketing team, based in Brussels.

About the job

Take ownership of a portfolio of beloved Belgian brands, including one of the company's most strategic local brands, produced in Belgium.

Your challenge? Drive brand growth, accelerate innovation and strengthen consumer engagement, while contributing directly to the commercial performance of the brands and their local production site.

Reporting to the Group Brand Manager, you will manage your brands from strategy to execution, with significant autonomy and the opportunity to lead exciting innovation and communication projects.

Your key responsibilities:

• Brand Strategy & Growth: Develop and implement annual brand plans to drive brand awareness, market share, volume growth and profitability.
• Innovation & Product Development: Build and manage an innovation pipeline, from consumer insights and concept testing to product development and market launch, working closely with R&D and production teams.
• Brand Communication: Lead the development and execution of impactful marketing campaigns across TV, digital and in store channels, including a new communication platform for a key local brand.
• Campaign & Agency Management: Act as the main contact for creative and media agencies, coordinating campaign development, content production and activation.
• Brand Performance & Consumer Insights: Monitor market trends, consumer behaviour and brand performance using Nielsen and other research tools, translating insights into concrete actions.
• Budget & Business Performance: Manage marketing projects within allocated budgets, monitor ROI and contribute to volume, margin and profitability objectives.
• Cross Functional Collaboration: Work closely with Sales, Category Management, Finance, Supply Chain and R&D to ensure successful project execution and strong commercial alignment.

This is a hands on role, combining brand ownership, creativity, analytical thinking and operational execution in a dynamic FMCG environment.

About the ideal candidate

• You have several years of experience in FMCG marketing or brand management, ideally within a leading consumer goods company. Alternatively, you bring a strong FMCG background in Category Management or Sales, combined with a genuine passion for brands, consumers and marketing.
• You have experience managing marketing projects from concept to execution, including product innovation and/or integrated communication campaigns.
• You are comfortable working with market and consumer data (Nielsen, YouGov) and translating insights into actionable business recommendations.
• You combine strategic thinking with a pragmatic, hands on approach and enjoy making things happen.
• You are a proactive, creative and solution oriented project manager, capable of managing multiple stakeholders and deadlines.
• You have excellent command of Dutch and French.