Marketing Manager

Securitas; Machelen; On-site; EUR 65,000 - 90,000; Full time

Job summary

Securitas Technology Belgium is seeking a hands-on Marketing Manager to strengthen its Belgian market presence and support the next phase of commercial growth. You will report to the Sales Director and connect Marketing with Sales, Product, Operations and global teams.

Lead local campaigns, adapt European/global assets, manage budgets, and deliver measurable results through data and AI-driven marketing. Fluency in Dutch, French and English is required in this cross-functional role.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or equivalent.
• 5+ years of marketing experience, preferably B2B tech/security/services.
• Strong digital marketing, content, CRM/marketing automation and analytics knowledge.
• Experience with lead generation, customer engagement and sales enablement.
• Excellent communication and copywriting skills.
• Strong project management and organizational skills.
• Commercial mindset with hands-on execution and autonomy.
• Fluency in Dutch, French and English; collaboration with local/international teams.

Responsibilities

• Develop and execute the Belgian marketing plan aligned with commercial strategy.
• Strengthen market positioning, messaging and brand visibility.
• Plan and run targeted B2B campaigns for leads and pipeline contribution.
• Adapt European/global campaigns to the Belgian market.
• Create local content for digital channels, newsletters and sales materials.
• Work with Sales on segments, priorities, leads and follow-up.
• Coordinate customer events, trade fairs, seminars and webinars from A to Z.
• Gather market, customer and competitor insights and translate into actions.
• Manage local marketing budget and external partners.
• Define and monitor KPIs, engagement, leads, pipeline and ROI.
• Improve activities through data, automation and AI.

Skills

B2B marketing

Lead generation

Content marketing

Marketing automation

Data analytics

Project management

Copywriting

Stakeholder management

Commercial mindset

Autonomous work

Multilingual

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

CRM

Marketing automation

Analytics tools

Job description

We help make your world a safer place. We value integrity, vigilance and helpfulness. At Securitas, we put diversity first. We encourage everyone to apply regardless of your origin, age, gender or cultural and religious background.

Our industry is in constant evolution. Together with colleagues around the world, we stay ahead of changes in technology. Tomorrow's solutions are today's challenges. People and technology are building the next generation of security with us!

Are you a hands-on Marketing professional who knows how to turn business priorities into impactful campaigns, strong market positioning and measurable commercial results?

Securitas Technology Belgium is looking for a Marketing Manager to strengthen our presence in the Belgian market and support the next phase of our commercial development.

Reporting to the Sales Director, you will be the key link between Marketing, Sales, Product, Operations and our Europe / Global Marketing teams.

Your responsibilities

• Develop and execute the Belgian marketing plan in line with our commercial strategy
• Strengthen our market positioning, messaging and brand visibility
• Plan and execute targeted B2B marketing campaigns focused on lead generation and pipeline contribution
• Adapt European and global campaigns, content and assets to the Belgian market
• Create relevant local content for digital channels, newsletters, customer stories and sales materials
• Work closely with Sales on target segments, campaign priorities, lead generation and follow-up
• Coordinate customer events, trade fairs, seminars and webinars from A to Z
• Gather market, customer and competitor insights and translate them into actionable initiatives
• Manage the local marketing budget and external partners
• Define and monitor marketing KPIs, engagement, leads, pipeline contribution and ROI
• Continuously improve our marketing activities through data, automation and AI
• Bachelor’s degree in Marketing, Communications, Business or equivalent experience
• Ideally 5+ years of marketing experience, preferably within a B2B, technology, security or services environment
• Strong understanding of digital marketing, content, CRM/marketing automation and analytics
• Experience with lead generation, customer engagement and sales enablement
• Excellent communication and copywriting skills
• Strong project management and organisational skills
• Commercial mindset with a hands-on approach
• Comfortable working autonomously while collaborating with multiple local and international stakeholders
• Affinity with technology and complex B2B environments
• Fluent in Dutch, French and English

You are proactive, pragmatic, commercially minded and enjoy combining strategy with hands-on execution.

Interested in helping us strengthen the Securitas Technology story in Belgium?