Web Strategy & Performance Leader — Data-Driven UX

CQUniversity; Queensland; Hybrid; AUD 139,000 - 155,000; Full time

Benefits offered by this job

Superannuation 17%

Annual leave 5.4 weeks

Personal/sick leave 10 days

Carer’s leave 5 days

Service leave 7.25 hours

Career development opportunities

Parental leave (up to 26 weeks)

Job summary

CQUniversity is seeking a strategic digital leader to join the Global Brand and Marketing Directorate as Manager in Web Strategy and Performance. You will drive CQUniversity's web strategy, strengthen governance and optimise performance across key digital platforms.

You will lead a multidisciplinary team spanning content governance, SEO/SEM, analytics, UX, accessibility and product design. Collaborating with marketing, IT and external partners, you will enhance findability, user experience,

Qualifications

• Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
• Experience applying user-centred product design principles to create engaging, effective digital experiences.
• Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
• Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Responsibilities

• Lead the web strategy and governance across CQUniversity's digital platforms.
• Drive analytics, UX, accessibility, SEO/SEM and product design to improve findability and conversion.
• Collaborate with marketing, IT, content and external partners to optimise journeys from awareness to enquiry.

Job description

CQUniversity is seeking a strategic digital leader to join the Global Brand and Marketing Directorate as Manager in Web Strategy and Performance. You will drive CQUniversity's web strategy, strengthen governance and optimise performance across key digital platforms.

You will lead a multidisciplinary team spanning content governance, SEO/SEM, analytics, UX, accessibility and product design. Collaborating with marketing, IT and external partners, you will enhance findability, user experience,