Web Strategy & Performance Lead

CQUniversity; Rockhampton Regional; Hybrid; AUD 139,000 - 155,000; Full time

Benefits offered by this job

17% superannuation

5.4 weeks annual leave

10 days personal/sick leave

6 months paid parental leave

Employee Assistance Program

Fitness Passport

Job summary

CQUniversity seeks a strategic Manager in Web Strategy and Performance to lead the Digital Experience Team within the Global Brand and Marketing Directorate. You will drive web strategy, governance, and performance across key platforms, steering a multidisciplinary group focused on content, UX, SEO, SEM, and analytics.

Collaborating with IT, digital content and external partners, you will enhance findability, user experience, compliance and conversion, guided by data-driven insights and scalable

Qualifications

• Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
• Experience applying user-centred product design principles to create engaging, effective digital experiences.
• Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
• Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Skills

Web strategy

Governance

Accessibility (WCAG 2.2)

SEO/SEM

UX design principles

Analytics

Stakeholder engagement

Team leadership

Job description

CQUniversity seeks a strategic Manager in Web Strategy and Performance to lead the Digital Experience Team within the Global Brand and Marketing Directorate. You will drive web strategy, governance, and performance across key platforms, steering a multidisciplinary group focused on content, UX, SEO, SEM, and analytics.

Collaborating with IT, digital content and external partners, you will enhance findability, user experience, compliance and conversion, guided by data-driven insights and scalable