Manager - Web Strategy and Performance

CQUniversity; Adelaide; Hybrid; AUD 118,000 - 131,000; Full time

Benefits offered by this job

17% superannuation

5.4 weeks annual leave

10 days personal/sick leave

5 days carer’s leave

7.25 hours engaged service leave

Professional and career development

Up to 26 weeks paid parental leave

Employee Assistance Program

Job summary

CQUniversity is seeking a strategic Manager in Web Strategy and Performance to lead the Digital Experience Team within the Global Brand and Marketing Directorate. You will shape CQUniversity’s web strategy, strengthen governance, and optimise performance across core digital platforms.

You will lead a multidisciplinary team delivering content governance, UX, accessibility, SEO/SEM, and analytics, collaborating with IT and external partners to improve findability and user experience across

Qualifications

• Proven experience delivering web strategies aligned with organizational goals.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO/SEM and digital best practices.
• Experience applying user-centred product design to digital experiences.
• Ability to lead a multidisciplinary team across content, UX, SEO/SEM and analytics.
• Strong analytical and problem-solving skills to turn data into actionable insights.
• Excellent communication and stakeholder engagement to influence decisions.

Responsibilities

• Lead the web strategy and governance across digital platforms.
• Drive performance optimisation and governance across key digital channels.
• Direct a multidisciplinary team focusing on content, UX, SEO, SEM and analytics.
• Collaborate with IT, marketing and external partners to improve findability and conversions.
• Guide data-driven decisions and scalable web systems.

Skills

Web strategy

Governance

SEO/SEM

Analytics

UX design

Stakeholder engagement

Leadership

Job description

• Continuing, Full-Time
• Global Brand and Marketing Directorate
• CQUniversity Adelaide, Cairns, Emerald, Gladstone, Mackay, Melbourne, Rockhampton, Townsville, or working from home by negotiation (excluding South East Queensland Region)
• Higher Education Worker Level 8
• Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

Working at CQUniversity

Are you a strategic digital leader with a passion for data, performance, and user experience? CQUniversity is seeking an experienced Manager in Web Strategy and Performance to join our high-performing Digital Experience Team within the Global Brand and Marketing Directorate.

This critical marketing leadership role is responsible for delivering CQU’s web strategy – driving strategy, strengthening governance and optimising performance across key digital platforms. You will lead a multidisciplinary team working across content governance, SEO and SEM, analytics, UX, accessibility, and product design.

Collaborating closely with colleagues in various marketing disciplines, IT, digital content and external partners, you will enhance findability, user experience, compliance, and conversion across key journeys, from awareness to enquiry. Your work will be driven by data-driven insights, scalable systems, and a deep understanding of what makes a modern, user-centred website perform.

If you thrive at the intersection of strategy, technology, and customer experience, and are ready to shape the future of our enterprise web presence, we want to hear from you!

Be Rewarded

• 17% superannuation (with the choice to join an award-winning superfund)
• 5.4 weeks annual leave (incl. Christmas and New Year closure)
• 10 days personal/sick leave, plus 5 days carer’s leave
• 7.25 hours engaged service leave
• Fantastic professional and career development opportunities
• Up to 26 weeks (six months) paid parental leave
• Access to an Employee Assistance Program and Fitness Passport

Position Requirements

• Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
• Experience applying user-centred product design principles to create engaging, effective digital experiences.
• Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
• Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Pre-Employment Checks

Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).

The University is committed to providing a safe, inclusive and respectful environment where its members can study, work and live free from gender-based violence. In line with our organisational values and regulatory obligations, applicants may be required to declare any past or current allegations, investigations or findings relating to gender-based violence.

The successful candidate may also be required to demonstrate that they meet the “fit and proper person” criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).

Our Commitment to Inclusion

At CQUniversity, inclusivity is at the heart of who we are. We are committed to creating a workplace where everyone feels respected, supported and empowered to succeed regardless of background or ability.

We advance reconciliation through our Stretch Reconciliation Action Plan (RAP), First Nations Workforce Strategy and our First Nations Cultural Competency Framework, strengthening opportunities for First Nations peoples and embedding cultural respect across our organisation.

Through our Disability-Informed Action Plan, we continue to enhance accessibility and inclusion across our University. As a recognised member of the Hidden Disabilities Sunflower Program, we actively promote awareness and understanding of non-visible disabilities, helping to ensure everyone can bring their whole selves to work and thrive.

CQUniversity is also committed to providing an accessible, equitable and inclusive recruitment and selection process. The University will provide reasonable adjustments throughout the recruitment, selection, appointment and onboarding process to ensure people with disability can participate on an equal basis with others.

Position Description

For further information about this position, please refer to the Position Description.

Applications Close

11:59pm, Tuesday, 20 October 2026

Contact Details

Susannah Bate

• 9616 0531

[e-mail]

Work Rights

Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.