Lead Web Strategy & Performance Manager
CQUniversity
Get a reply from this employer
Your resume and cover letter, tailored to exactly what they’re hiring for.
Benefits offered by this job
Job summary
CQUniversity is seeking a strategic digital leader to join the Global Brand and Marketing Directorate as Manager in Web Strategy and Performance. You will drive web strategy, governance and performance across key digital platforms, leading a multidisciplinary team focused on content governance, SEO/SEM, analytics, UX and accessibility.
You will collaborate with marketing, IT and external partners to enhance findability, user experience, compliance and conversion, using data-driven insights to
Qualifications
- Proven experience developing and delivering web strategies aligned with goals and user needs.
- Deep understanding of web governance, WCAG 2.2, SEO/SEM, and digital best practices.
- Experience applying user-centred product design to digital experiences.
- Ability to lead a multidisciplinary team and manage complex digital initiatives.
- Strong analytical skills to turn data into actionable insights for performance.
Responsibilities
- Lead the web strategy and governance to improve findability, UX and conversions.
- Guide analytics, SEO/SEM and accessibility across platforms.
- Collaborate with marketing, IT and external partners to optimise journeys.
- Drive data-driven decisions and scalable web systems.
Skills
Job description
CQUniversity is seeking a strategic digital leader to join the Global Brand and Marketing Directorate as Manager in Web Strategy and Performance. You will drive web strategy, governance and performance across key digital platforms, leading a multidisciplinary team focused on content governance, SEO/SEM, analytics, UX and accessibility.
You will collaborate with marketing, IT and external partners to enhance findability, user experience, compliance and conversion, using data-driven insights to
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
