Manager - Web Strategy and Performance

CQUniversity Australia; Rockhampton Regional; Hybrid; AUD 118,000 - 131,000; Full time

Benefits offered by this job

17% superannuation

5.4 weeks annual leave

10 days personal/sick leave

5 days carer’s leave

7.25 hours engaged service leave

Professional and career development

Up to 26 weeks paid parental leave

Employee Assistance Program

Job summary

CQUniversity Australia is seeking a Manager in Web Strategy and Performance to lead the Digital Experience Team. You will shape the university’s web strategy, govern governance, and optimise performance across platforms.

You will guide a multidisciplinary group spanning content, UX, SEO, SEM, analytics, and product design to improve user journeys and outcomes.

Qualifications

• Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
• Experience applying user-centred product design principles to create engaging, effective digital experiences.
• Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
• Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Responsibilities

• Deliver CQUniversity’s web strategy and drive performance across key digital platforms.
• Lead a multidisciplinary team across content governance, SEO/SEM, analytics, UX, accessibility, and product design.
• Enhance findability, user experience, compliance, and conversion across key journeys from awareness to enquiry.
• Use data-driven insights to build scalable systems for a modern, user-centred website.
• Collaborate with marketing, IT, digital content and external partners to achieve strategic goals.

Skills

Web strategy

Governance

SEO

SEM

UX

Analytics

Product design

Stakeholder engagement

Tools

Google Analytics

Google Marketing Platform

Sitecore

HTML/CSS

Job description

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Rockhampton, QLD, AU Melbourne, VIC, AU Cairns, QLD, AU Townsville, QLD, AU Mackay, QLD, AU Emerald, QLD, AU Adelaide, SA, AU Gladstone, QLD, AU Negotiable, AU

About this Opportunity

• Continuing, Full-Time
• Global Brand and Marketing Directorate
• CQUniversity Adelaide, Cairns, Emerald, Gladstone, Mackay, Melbourne, Rockhampton, Townsville, or working from home by negotiation (excluding South East Queensland Region)
• Higher Education Worker Level 8
• Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

Working at CQUniversity

Are you a strategic digital leader with a passion for data, performance, and user experience? CQUniversity is seeking an experienced Manager in Web Strategy and Performance to join our high-performing Digital Experience Team within the Global Brand and Marketing Directorate.

This critical marketing leadership role is responsible for delivering CQU’s web strategy – driving strategy, strengthening governance and optimising performance across key digital platforms. You will lead a multidisciplinary team working across content governance, SEO and SEM, analytics, UX, accessibility, and product design.

Collaborating closely with colleagues in various marketing disciplines, IT, digital content and external partners, you will enhance findability, user experience, compliance, and conversion across key journeys, from awareness to enquiry. Your work will be driven by data-driven insights, scalable systems, and a deep understanding of what makes a modern, user-centred website perform.

If you thrive at the intersection of strategy, technology, and customer experience, and are ready to shape the future of our enterprise web presence, we want to hear from you!

Be Rewarded

• 17% superannuation (with the choice to join an award-winning superfund)
• 5.4 weeks annual leave (incl. Christmas and New Year closure)
• 10 days personal/sick leave, plus 5 days carer’s leave
• 7.25 hours engaged service leave
• Fantastic professional and career development opportunities
• Up to 26 weeks (six months) paid parental leave
• Access to an Employee Assistance Program and Fitness Passport

Position Requirements

• Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
• Experience applying user-centred product design principles to create engaging, effective digital experiences.
• Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
• Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Pre-Employment Checks

Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).

The University is committed to providing a safe, inclusive and respectful environment where its members can study, work and live free from gender-based violence. In line with our organisational values and regulatory obligations, applicants may be required to declare any past or current allegations, investigations or findings relating to gender-based violence.

The successful candidate may also be required to demonstrate that they meet the “fit and proper person” criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).

Our Commitment to Inclusion

At CQUniversity, inclusivity is at the heart of who we are. We are committed to creating a workplace where everyone feels respected, supported and empowered to succeed regardless of background or ability.

Through our Disability-Informed Action Plan, we continue to enhance accessibility and inclusion across our University. As a recognised member of the Hidden Disabilities Sunflower Program , we actively promote awareness and understanding of non-visible disabilities, helping to ensure everyone can bring their whole selves to work and thrive.

CQUniversity is also committed to providing an accessible, equitable and inclusive recruitment and selection process. The University will provide reasonable adjustments throughout the recruitment, selection, appointment and onboarding process to ensure people with disability can participate on an equal basis with others.

Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

#HEW8 ||#LI-CP1 ||#LI-Onsite ||Keywords: Analytics | Content Strategy | Digital Experience | Digital Marketing | Digital Transformation | Enterprise Web | Google Analytics | Google Marketing Platform | HTML/CSS | Information Architecture | Manager Experience | Marketing Technology | Performance Optimisation | Product Design | Project Management | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Sitecore | Stakeholder Engagement | Strategic Planning | Team Leadership University Education | | User Experience (UX) | User-Centred Design | Web Analytics | Web Application Development | Web Content Management | Web Governance | Web Performance | Web Strategy |

CRICOS Provider Code: 00219C RTO Code 40939 CQUniversity Australia is a trading name of Central Queensland University.