Manager - Web Strategy and Performance

CQUniversity

Emerald

Hybrid

AUD 139,000 - 155,000

Full time

28 hours ago

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Benefits offered by this job

Superannuation 17%

Annual leave 5.4 wks

Personal/sick leave

Carer’s leave

Service leave

Professional development

Parental leave

EAP access

Fitness Passport

Job summary

CQUniversity is seeking a strategic digital leader to join the Global Brand and Marketing Directorate as Manager in Web Strategy and Performance. You will drive web strategy, governance and performance across key digital platforms, leading a multidisciplinary team focused on content governance, SEO/SEM, analytics, UX and accessibility.

You will collaborate with marketing, IT and external partners to enhance findability, user experience, compliance and conversion, using data-driven insights to

Qualifications

Proven experience developing and delivering web strategies aligned with goals and user needs.
Deep understanding of web governance, WCAG 2.2, SEO/SEM, and digital best practices.
Experience applying user-centred product design to digital experiences.
Ability to lead a multidisciplinary team and manage complex digital initiatives.
Strong analytical skills to turn data into actionable insights for performance.

Responsibilities

Lead the web strategy and governance to improve findability, UX and conversions.
Guide analytics, SEO/SEM and accessibility across platforms.
Collaborate with marketing, IT and external partners to optimise journeys.
Drive data-driven decisions and scalable web systems.

Skills

Web strategy

Web governance

Accessibility WCAG 2.2

SEO/SEM

Product design

Team leadership

Analytics

Stakeholder engagement

Job description

CQUniversity Adelaide, Cairns, Emerald, Gladstone, Mackay, Melbourne, Rockhampton, Townsville, or working from home by negotiation (excluding South East Queensland Region)
Higher Education Worker Level 8
Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Continuing, Full-Time
Global Brand and Marketing Directorate
CQUniversity Adelaide, Cairns, Emerald, Gladstone, Mackay, Melbourne, Rockhampton, Townsville, or working from home by negotiation (excluding South East Queensland Region)
Higher Education Worker Level 8
Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone - regardless of background, location or life circumstances.

Working at CQUniversity

Are you a strategic digital leader with a passion for data, performance, and user experience? CQUniversity is seeking an experienced Manager in Web Strategy and Performance to join our high-performing Digital Experience Team within the Global Brand and Marketing Directorate.

This critical marketing leadership role is responsible for delivering CQU's web strategy - driving strategy, strengthening governance and optimising performance across key digital platforms. You will lead a multidisciplinary team working across content governance, SEO and SEM, analytics, UX, accessibility, and product design.

Collaborating closely with colleagues in various marketing disciplines, IT, digital content and external partners, you will enhance findability, user experience, compliance, and conversion across key journeys, from awareness to enquiry. Your work will be driven by data-driven insights, scalable systems, and a deep understanding of what makes a modern, user-centred website perform.

If you thrive at the intersection of strategy, technology, and customer experience, and are ready to shape the future of our enterprise web presence, we want to hear from you!

Be Rewarded

17% superannuation (with the choice to join an award-winning superfund)
5.4 weeks annual leave (incl. Christmas and New Year closure)
10 days personal/sick leave, plus 5 days carer’s leave
7.25 hours engaged service leave
Fantastic professional and career development opportunities
Up to 26 weeks (six months) paid parental leave
Access to an Employee Assistance Program and Fitness Passport

Position Requirements

Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
Experience applying user-centred product design principles to create engaging, effective digital experiences.
Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Pre-Employment Checks

Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).

The University is committed to providing a safe, inclusive and respectful environment where its members can study, work and live free from gender-based violence. In line with our organisational values and regulatory obligations, applicants may be required to declare any past or current allegations, investigations or findings relating to gender-based violence.

The successful candidate may also be required to demonstrate that they meet the "fit and proper person" criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).

Our Commitment to Inclusion

At CQUniversity, inclusivity is at the heart of who we are. We advance reconciliation through our Stretch Reconciliation Action Plan (RAP), First Nations Workforce Strategy and our First Nations Cultural Competency Framework, strengthening opportunities for First Nations peoples and embedding cultural respect across our organisation. Through our Disability-Informed Action Plan, we continue to enhance accessibility and inclusion across our University. As a recognised member of the Hidden Disabilities Sunflower Program, we actively promote awareness and understanding of non-visible disabilities, helping to ensure everyone can bring their whole selves to work and thrive. CQUniversity is also committed to providing an accessible, equitable and inclusive recruitment and selection process. The University will provide reasonable adjustments throughout the recruitment, selection, appointment and onboarding process to ensure people with disability can participate on an equal basis with others.

Position Description

For further information about this position, please refer to the Position Description.

Applications Close: 11:59pm, Tuesday, 20 October 2026

Job Requisition ID: 7721

Contact Details:

Susannah Bate